Business

Company of the Day: WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  Insider interviewed Nick Giacomini. How did WC Media get started in the billboard industry? Around 1996, shortly after college, my […]

Lamar Donates Billboards to The Ray

If you’ve recently driven down the 18-mile stretch of I-85 between LaGrange, Georgia and the Alabama border, you’ll have noticed some changes. Four billboards welcome you to The Ray, a “safer, cleaner, smarter highway.” This is thanks to a new partnership with Lamar, one of the largest outdoor advertising companies in […]

Billboard Insider Obituary: David Root 1950-2018

The Toledo Blade reports the death of David Leigh Root, the chief executive of Toledo based Root Outdoor at age 67.  The family-owned company operated 2,000 billboards on highways in northwest and north-central Ohio before it was sold to Lamar in the mid-2000’s.  David Leigh Root took over the business […]

Company of The Day: Wagner Outdoor

Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA  15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania.  Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC.  The […]

Geopath Market Spotlight: Cincinnati

Did you know: Cincinnati hosted the first Major League baseball night in 1935, with the Cincinnati Reds beating the Philadelphia Phillies 2-1. Cincinnati hosts the world’s second largest and the United States’ larget Oktoberfest celebration. This week’s Geopath Market Spotlight focuses on the Cincinatti DMA. Infographics for the top DMAs […]

Company of the Day – Victor Outdoor

Company:  Victor Outdoor Advertising Headquarters: 1100 South Bud Boulevard, Fremont, NE 68025-6269 Markets:  Nebraska Phone: 402-721-3333 Email: lboggs@victoroutdoor.com Victor Outdoor Advertising is a locally owned company based in Fremont, Nebraska just 35 miles Northwest of downtown Omaha.  They currently have 28 locations and operate just over 78 faces in Fremont and surrounding communities.  Lyle […]

5 Trends in 2018 That Are Changing the OOH Experience

Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond.  In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018  […]

Company of the Day: Vital Outdoor

Company: Vital Outdoor Advertising Market:  Oklahoma Address: PO Box 2615, Edmond OK  73083 Phone: 405-544-7746 Vital Outdoor Advertising operates 18 digital and static billboard structures in Oklahoma City.   The firm is privately held and was founded in March 1996.  Justin Booher is President, Shannon Booher is CFO.  The firm is […]

Company of the Day: Ad-Trend

Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO  64147 Phone: 816-283-0600 Founded in 1983 by Jim Boeh, Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities.  They are the largest locally-owned […]

Tom Jackson on Wildfires and Monument Billboards

Insider talked with Veale Outdoor’s Tom Jackson about the Santa Rosa, CA company’s innovative monument sign program and what it’s like to operate a billboard plant when wildfires sweep your market. What impact did the October 2017 Northern California wildfires have on your company? The wildfires in Santa Rosa/Sonoma County, […]