Business

Geopath Market Spotlight: San Francisco

Geopath has assembled an amazing trove of data on the US out of home market that is available to all members in their geekOUT Library. Insider asked Geopath to share some facts on individual out of home DMA’s.  Today Geopath analyzes San Francisco.  Future posts will cover the top US […]

Daktronics net up 50% on 10% revenue growth

Here are the highlights from yesterday’s Daktronics first quarter fiscal 2017 earnings release and conference call transcript. Revenue increased by 10% to $172 million for the 3 months ended July 29, 2017 as improvements in the firm’s Live Events and Transportation business offset declines in the Commercial and International business […]

Company of the Day: Maloney Outdoor

Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters:  PO Box 4849, Louisville, KY  40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County.  The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]

Out of Home, ROI and the Media Mix

by Matt Kelchner, Media Coordinator, EMC Outdoor What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now […]

Jim McLaughlin Joins OAAA Board

James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA). “Jim McLaughlin is respected by peers nationwide as a builder of growth and equity,” said Nancy Fletcher, president and CEO of the national trade association […]

More on Hurricane Frames

Last Friday Insider talked about the pros and cons of hurricane frames.  A manager of one of the top four billboard companies tells Insider hurricane frames aren’t just for hurricanes: “We have over 200 14X48 hurricane frames on structures in our market not because of storms, but because we move […]

Company of the Day – Meadow Outdoor

Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming. Headquarters: PO Box 331, The Dalles, OR  97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the 1960’s. […]

Company of the Day: Mackay Advertising

Company:  Mackay Advertising Market:  Texas Headquarters:  301 West Vickery Boulevard, Fort Worth, Texas  76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising operates billboards and is the exclusive provider of transit advertising in Fort Worth, Texas.  The firm was started in 1985 and places ads on billboards, buses, bus shelters and bus […]

Billboard Insider Classifieds August 19

Classifieds cost $60 for 3 months or $120 for 12 months.  To place you own Billboard Insider classified click here. Appraisals Signvalue appraises billboards. Art and Creative Billboards, Etc designs and prints billboard ads. Out of Home Creative designs billboard ads. Blue Sky Digital Printing designs billboard ads. Greg Callaham designs billboard ads. Billboard Structures Vertigo […]

The Pros and Cons of Hurricane Frames

Insider has financed hurricane frames for several clients.  A hurricane frame is a backless billboard frame as opposed to a solid steel or wood billboard frame.   Here are the pros and cons of hurricane frames. Pros: Hurricane frames are half the cost because there’s not as much steel. There’s […]