The Peter J Solomon Media Monthly is always a good read. The first thing Insider looks for is the major media CPM (cost per thousand views) comparison. You can see that the median out of home cost per thousand views ($5.21 for bulletins and $3.11 for posters) is a better […]
Did you know: The Hartford Courant, founded in 1764, is the country’s oldest continuously published newspaper. Founded in 1842, the Wadsworth Atheneum is America’s oldest public art museum. This week’s Geopath Market Spotlight focuses on the Hartford DMA. Infographics for the top DMAs and much more are available to Geopath […]
Company: Boardworks Markets: Georgia Headquarters: 2451 Cumberland Parkway SE, Suite 3839, Atlanta, GA 30339 Phone: 404-223-1161 Email: sales@boardworks.com Boardworks operates an outdoor advertising plant in Atlanta. The company was started in June 1989 by Larry Roberts. The company has 10 remaining billboards in the Atlanta area after selling a group of premier Atlanta billboards […]
NEW YORK, April 26, 2018 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today that the Board of Directors of the San Francisco Bay Area Rapid Transit District (“BART”) has awarded it the advertising franchise for BART’s rapid transit system, subject to the execution of a definitive agreement, for a period […]
Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605, New York, NY 10016 Markets: Blue Outdoor has a significant footprint across the U.S. with their Real Estate partners. Phone: 212.759.0200 Email: SALES@BLUEOUTDOOR.COM Blue Outdoor was founded in February 2006 as a fresh and innovative outdoor media company focused on outdoor advertising. Their goal […]
By Nancy Fletcher, President and CEO, OAAA For the first time, the basic billboard regulatory scheme is under attack on constitutional grounds. The lawyers like to make it more complicated, but the question boils down to this: Does the First Amendment trump the regulation of billboards? Or, to put it […]
(New York, NY, April 23, 2018): The Metropolitan Taxicab Board of Trade (“MTBOT”), the largest taxicab trade association in New York City, has announced a digital taxi top advertising deal with Strong Digital Media, LLC (“STRONG”), a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN). The deal covers more […]
Company: Blanning Company Markets: Tennessee, Mississippi Headquarters: 1600 Fair House Road, Spring Hill, TN 37174 Phone: 615-587-5969 The Blanning Company owns 159 billboard structures in Tennessee and Mississippi. The company’s signs are concentrated in the following communities: Nashville Memphis Henderson Jackson Lexington Selmer Baxter Brownsville Picayune I-59 I-65 I-40 I-24 Keith Howell is the […]
“Got several calls and sold the trivisions to the first one.” Billboard Insider Classified customer Michael Grace, Ace Outdoor. Billboards for sale ads cost $120 paid in advance by credit card. All other classifieds cost $60 for 60 days or $120 per year paid in advance by credit card. To […]
The IBOUSA convention in Jacksonville wraps up this morning. Chris Cowlbeck and the staff at the IBOUSA know that they run a terrific event! Great location, relevant topics and lots of time for discussion and fun with all the members and vendors who attended. So here 7 takeaways from […]
