By Nancy Fletcher, OAAA President and CEO After I spoke on the benefits of collaboration (at the OOH Media Conference + Expo in Austin May 8), many people have asked what they can do to advance the industry. Here are five action categories that combine self-interest with industry progress. 1. Cooperation OOH groups […]
June 4, 2018 (Washington, DC)– Out of home (OOH) advertising revenue rose 2 percent in the first quarter of 2018 compared to the previous year, accounting for $1.68 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). The revenue increase marks eight years of consecutive growth […]
Company: CK Outdoor Headquarters: 920 E. 56th Street, Suite B Kearney, NE 68847 Market: South Dakota & Iowa Phone: 800-628-6060 Email: karla.steele@usacommunications.tv Insider had a chance to talk with Karla Steele about CK Outdoor. Tell us a little about CK Outdoor’s history and plant. CK Outdoor operates 90 billboards along I-80, I-90, I-29 […]
Insider caught up with Houston billboard litigation and transaction attorney Richard Rothfelder during the IBOUSA conference in Jacksonville, FL. We asked Richard about the case of Catalyst Outdoor Advertising vs Douglas, in which a billboard company sued a former employee for violations of a non-competition agreement. We discovered that Rothfelder […]
Company: Carter Outdoor Markets: Arkansas Headquarters: 23111 Interstate 30, Bryant, Arkansas 72022 Phone: 501-847-3444 Carter Outdoor Advertising operates a billboard plant with over 400 faces in Central Arkansas. Leah Carter is the firm’s owner administrator. The company’s billboards vary from 10 by 20 to 14 by 48. The firm’s billboards are clustered in the […]
In addition to running Look Billboards and the IBOUSA, Chris Cowlbeck loves to barbeque. Here he grilling up some shrimp at his ranch on what else? An old billboard structure repurposed as a giant grill. Chris says that oak makes terrific grilling wood. [wpforms id=”9787″] Paid Advertisement
“…we have received no less than 15 responses the ad you ran for us to sell out Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several […]
Insider just read Mary Meeker’s Internet Trends 2018, a 294 slide presentation that explains all things internet. Meeker didn’t specifically mention out of home but two slides in the deck caught Insider’s eye. The first slide shows that the rate of physical store sales growth has been declining. Could it […]
Company: The Chehalis Tribe Markets: Washington Headquarters: 420 Howanut Rd, Oakville, WA 98568 Phone: 360-273-1251 The Chehalis tribe has two billboard structures along I-5 in Maytown and Grand Mound. Each structure has a digital sign and a static billboard. The Static billboards are leased on a three year term. The […]
Motorists are paying the highest gas prices since 2014, but the good news: the national average price at the pump held steady over the Memorial Day holiday. The five-day national average was $2.97 a gallon, the AAA motor club said on May 29. Oil market dynamics: OPEC may increase output […]
