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500,000 views
Billboard Insider passed 500,000 cumulative page views this week. The website grew out of frustration with a lack of out of home news after the demise of Outdoor Magazine and the OOH Magazine. A huge thank you to readers and advertisers for supporting us. By keeping costs down we’ve […]
Company of the Day: MV Outdoor
Company: Marin Ventures Outdoor Markets: California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns signs in California. The company’s trade name is MV Outdoor. The company is run by Grant Leschin. Insider talked with Leschin last week. What’s new since we […]
Company of the Day – Look Outdoor Advertising
Company: Look Outdoor Advertising Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX 79007. Phone: 806-274-4357. Email: jrusten@lookoutdoor.biz, tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas. The company now […]
Road Trip – Paris
Insider’s road trip continues in Paris. There are few large static billboards downtown but the wide walkways allow for smaller signs and many creative ways to display. Here’s a rare spectacular and one of the many small posters. Transit advertising is big because people depend on the Paris Metro. Lots […]
Geopath Market Spotlight: San Francisco
Geopath has assembled an amazing trove of data on the US out of home market that is available to all members in their geekOUT Library. Insider asked Geopath to share some facts on individual out of home DMA’s. Today Geopath analyzes San Francisco. Future posts will cover the top US […]
Daktronics net up 50% on 10% revenue growth
Here are the highlights from yesterday’s Daktronics first quarter fiscal 2017 earnings release and conference call transcript. Revenue increased by 10% to $172 million for the 3 months ended July 29, 2017 as improvements in the firm’s Live Events and Transportation business offset declines in the Commercial and International business […]
Company of the Day: Maloney Outdoor
Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]
Out of Home, ROI and the Media Mix
by Matt Kelchner, Media Coordinator, EMC Outdoor What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now […]
Jim McLaughlin Joins OAAA Board
James A. (Jim) McLaughlin, president and CEO of Link Media Outdoor, today joined the board of directors of the Outdoor Advertising Association of America (OAAA). “Jim McLaughlin is respected by peers nationwide as a builder of growth and equity,” said Nancy Fletcher, president and CEO of the national trade association […]