Business

Company of the Day – Metro Outdoor Advertising

Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: 512.633.2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays, Brown and […]

12 musts for out of home ad contracts

Here are 12 musts for your out of home ad contracts. Location Info.  The board number, face number, address, direction, and board size.  This avoids misunderstandings.  It’s easy for a client to mix up your board with boards nearby while talking on the phone. Contract Term.  Be specific about the […]

Geopath Market Spotlight: Charlotte

Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 400 display faces in Central, South and East Texas.  The company was started in 1997 and is headquartered in Austin.  Curtis Ford is the firm’s manager. [wpforms […]

10 markets with lowest out of home share of 2016 local ad spend.

Yesterday Insider listed the 10 markets with the highest out of home share of the 2016 local ad spend.  Today Insider lists the 10 markets with the lowest out of home share of local ad spend.  Out of home averaged 10% of the local ad spend in the 63 markets […]

Companies of the Day – McIntyre Outdoor & Southern Billboards

Company:  Southern Billboards and McIntyre Outdoor Advertising Markets: Tennessee, Alabama, Florida, Georgia, Mississippi, North Carolina and South Carolina Headquarters: 103 Gillette Drive, Franklin, TN 37069 Phone: 615.807.0703 Email:   email@mcintyreoutdoor.com, Email@SouthernBillboards.com Southern Billboards and McIntyre Outdoor, with Jim McIntyre the CEO of both entities, have a significant footprint of billboard structures throughout the South. Jim has been […]

Vendor Profile: Signly

Company: Signly Headquarters: 5235 South Glendon Street, Suite #G2, Murray, UT  84123 Phone:  801-200-4395 Email: mike@signly.com Signly creates sales tools for out of home sales reps.  The firm’s products are targeted at small to medium sized out of home advertising companies.  Insider talked with Signly’s founder Michael Spencer about the company. […]

10 Markets with the Highest Out of Home Share of 2016 Local Ad Spend.

Here’s a list of the 10 markets with the highest out of home share of local ad spending during 2016. Outdoor accounted for an average of 10% of the local ad spend in the 63 markets Insider examined so these markets are outperforming the average by a wide margin. OAAA […]

Design and Measure Your OOH Campaign

By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]

Company of the Day: Marquee Media

Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA  95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  This month the Sacramento Kings awarded Marquee the right to build 6 digital billboards along major freeways in Sacramento.  Rights to build the […]