Business

Adams Outdoor Advertising Acquires Virginia Beach Assets

Adams Outdoor Advertising announced their acquisition of 22 new assets in the city of Virginia Beach. The boards are strategically located on major roadways in the City: Interstate 264, Shore Drive, Virginia Beach Boulevard and Bonney Road. Insider spoke with Jim Balestino, General Manager of the Adams office in Norfolk, Virginia.  […]

Lighting retrofit generates 37% return on investment

Want to generate a 37% return on investment, risk-free?  Replace your old HID billboard lights with high efficiency LED lights.  Insider achieved a 37% return on investment by replacing 6 old HID lights on this Clear Lake, Iowa billboard with new high efficiency Holophane LED lights from Reliable Electric.  Look […]

Company of the Day: Orange Barrel Media

Company:  Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH  43222 Phone:  614-294-4898 Orange Barrel Media designs and operates high profile advertising displays in multiple cities including Los Angeles, Chicago, Wash DC, Denver, Charlotte, Nashville, Columbus, Cleveland and Cincinnati.  The firm was started in 2003.  Pete Scantland […]

Company of the Day – Outdoor Signs

Company: Outdoor Signs Headquarters: 3625 N. Hall St., Dallas TX 75360 Market: Texas Phone: 214.615.2727 Based in Dallas Texas, Outdoor Signs has 3 digital boards in Dallas as well as over 250 static faces throughout Texas. The company is owned by Charles Cooper. Outdoor Signs is a member of the […]

What Does a 40-Year Look Back Tell Us About OOH Media?

  By Nancy Fletcher, OAAA President and CEO Looking back at 1977 – when I began working for the out of home (OOH) advertising business – that year is amazingly revealing, even prescient, about the future power of the oldest mass medium. Six slices of ’77 show the industry’s ability […]

Geopath Market Spotlight: Atlanta

Did you know… The Hartsfield-Jackson Atlanta International Airport is the world’s busiest airport with more than 150 US destinations, 60+ international destinations in 50 countries and more than 2,500 daily flights? This week’s Geopath Market Spotlight focuses on the Atlanta DMA. Infographics for the top DMAs and much more are […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: East Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email:  info@outdoordisplaysinc.com Outdoor Displays owns billboards in Eastern Tennessee.  The firm was founded in 2007 and is owned and operated by Dan, Danny and Russell Amanns, lifetime residents of Knoxville, Tennessee.  Tracy Emmons is the firm’s […]

IBOUSA Pinsight Media Traffic Count Trial

In May 2017, as part of the IBO Vision effort announced in Scottsdale AZ, IBOUSA and Pinsight Media entered in to an agreement to evaluate utilizing mobile carrier data to provide the number of mobile devices going toward billboard faces as a rapidly deployable alternative to the stale and sporadic […]

Company of the Day – Osik Media

Company: Osik Media, LLC Headquarters: 100 E. Huntington Drive #210, Monrovia CA 91016 Market: Southern California Phone: 877.796.5050 Email:  info@osikmedia.com Osik Media is Southern California based and has both English and Spanish language Spectaculars in their inventory. Their locations include the Sunset Strip and U.S./Mexico border. The Company also has a […]

A Buyer’s Journey in Out-of-Home Advertising

Last week Ana Gaona of Measurence interviewed out of home buyer Kristi Vivian of Billups.  Insider is republishing the article because it’s important for out of home operators to understand how buyers think.  Thanks Ana for permission to republish. By Ana Gaona, Measurence Blog “Unlike other mediums, Out-of-home has seen growth […]