Business

Company of the Day – Avaira Signs

Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA  16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania.  The firm has 7 signs in Western Pennsylvania.  The company installs, maintains and […]

Tariffs and Out of Home

The Trump Administration has implemented a 25% tariff on imported steel and a 10% tariff on aluminum.  Argentina, Brazil, Canada, the European Union and South Korea are exempt from the tariff.   Insider talked with some sign fabricators and digital billboard makers about the impact of the tariff.   Here’s what he […]

Company of the Day: Avery Outdoor

Company:  Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address:  2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery  Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa.  The company started in custom signs and expanded to billboards in 1948.  Milt Avery oversees the out of […]

Sven Opak wins Orwell prize for obfuscatory writing

Sven Opak of the out of home programmatic solutions provider Piddle won the George Orwell prize for obfuscatory, jargon-ridden writing about programmatic out of home. Here’s an excerpt from the winning entry:  “A frictionless hardware unification IOT has been created to improve brand efficiency with a general auction mechanism that […]

New Product to Transform The Digital OOH Marketplace

Independent’s Service Company has released its latest product poised to transform the digital OOH marketplace. Digiflex 1.0, will transform any digital OOH unit into a stunning frontlit or backlit static image. The product is distinguished by its simplicity and ease of installation. According to Allan Atkins, VP of Sales for Independent’s […]

The City of Light…and Billboards

Insider enjoys printing articles by readers.  Here’s a post from Jena Powell, VP Sales and Marketing,  Huntington Outdoor and a candidate for the Ohio State House of Representatives.  By Jena Powell, Huntington Outdoor. When you’re in the billboard industry it’s easy to become localized. We work every day with road […]

Fugitive Sees Photo on Billboards, Turns Self In

On Monday, the US Marshals Service posted this MOST WANTED photo on billboards.  The fugitive saw his image on billboards, and turned himself in . . . the next day (March 27).  In Cedar Rapids, IA, Mary Porth, office manager for Lamar Advertising Company, tells the story: “On Friday (March 23), […]

MAGNA Raises US Ad Forecast, OOH to Grow

Courtesy of the OAAA The US ad market is projected to reach an all-time high this year, generating $197 billion in revenue. Up 5.5 percent, this is a 2.7 percent acceleration on last year’s growth, and stronger than MAGNA’s earlier forecast of 5 percent. OOH is expected to grow 2.1 […]

Company of the Day – Atwell Outdoor Advertising

Company: Atwell Outdoor Advertising, Inc. Headquarters:  2304 Winona Drive Panama City, FL 32405 Markets:  Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]

Geopath Market Spotlight: Las Vegas

Did you know: More than 41 million people visit Las Vegas each year. Las Vegas is home to more than half of the 20 largest hotels in the world. This week’s Geopath Market Spotlight focuses on the Las Vegas DMA. Infographics for the top DMAs and much more are available […]