Business

Company of the Day: Micro Outdoor

Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Micro Outdoor Advertising owns 200 billboards in north central West Virginia and Maryland.  The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, West Virginia Bridgeport, West Virginia Fairmont, West Virginia Anmoore, West […]

Ben Bedsole Obituary

Insider has learned that Georgia billboard owner Ben Bedsole died August 17, 2017 at age 48.  Bedsole was the owner of Bedsole Outdoor which operates billboards in Dawsonville Georgia an Leeds, Alabama.  Bedsole also co-owned a digital billboard in McDonough, Georgia and managed billboards for other owners. Ben is survived […]

Company of the Day – Michigan Outdoor

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]

Digital Billboards Survive Hurricane Harvey

Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey.  Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient.  Here’s a […]

Smartlink controls billboards during eclipse.

Billboard Insider has written before about the benefits of using SmartLink to remotely control the illumination on your boards.  One of the benefits of the SmartLink system is that you can remotely set your illumination schedules from anywhere simply on your cell phone.  Here’s an actual Lamar board which is […]

Company of the Day: Media South Outdoor Advertising

Company:  Media South Outdoor Advertising Headquarters:  Jackson, Tennessee. Markets:  Tennessee, Mississippi. Phone: 866.945.0243 Media South was started in 2007 by Norm Isbell.  The company has 28 faces placed strategically in Tennessee and Mississippi.  Most of the faces are 10.5′ by 36′.   Prior to starting Media South, Isbell was a division manager for […]

Autonomous Car Update September 1, 2017

Brooklyn Outdoor’s Candice Simons takes an optimistic view of autonomous cars and out of home in Autonomous Vehicles and the New Driving Experience. She thinks that bus benches and street furniture will become more important as data points for future commuters.  Commuters will also have more time to look out […]

Should you include credit card info in your ad contracts?

On Wednesday Insider suggested you should include credit card info in your ad contracts.  A reader from a large out of home company dissents: “… putting the credit card info into the contract is not advisable. Remember that companies have to be responsible for handling and securing credit information for […]

Out of Home Is A Good Value

The August 2017 Peter J Solomon Media Monthly is a good read with articles on how tech is changing out of home sales, wireless leasing of billboard space and Adquick’s $1.1 million raise.  The chart below caught Insider’s eye.   Bulletins and posters are a great value with a median cpm […]

Lind Media Acquires US Ads Ohio Billboards

Mansfield, Ohio: Lind Media Company has announced the purchase of the Ohio billboard assets of US Ads LLC. The acquisition includes billboard displays in the Cincinnati and Columbus, Ohio DMA counties of Brown, Clermont, Highland and Ross.  The US Ads acquisition will further enhance Lind billboard coverage in southwest and […]