Business

Company of the Day – Paramount Media

Company:  Paramount Media Group, Inc. Headquarters:  1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 out of home structures with 18 faces in Chicago. The boards vary in size from 14 by 48 to their 20 by 60 digital face. David Quas is the company’s President. [wpforms […]

Are T-Rex Lawsuits Done?

What a difference a year makes.  T-Rex hasn’t filed any new lawsuits since July 2016. Insider hears that one or more of T-Rex’s patents is expiring in 2018.  Maybe T-Rex isn’t suing because some patents are expiring or it is distracted by Broadsign’s counter-lawsuit or feels hampered by the Supreme […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Markets: Oregon Headquarters: 715 NE Everett St, Portland, OR  97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon.  The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor.  Pacific has over 1000 displays in […]

ANA Masters of Marketing: Learning and Growing

From the OAAA Outlook Newsletter A gathering of nearly 2,700 brand marketers came together last week in Orlando, FL, for the annual Association of National Advertisers (ANA) Masters of Marketing Conference: Growth. Among the attendees, over 1,700 were ANA members who represented advertisers ranging from Fortune 500 companies to smaller […]

Company of the Day – Ozark Poster Advertising

Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas  72601 Phone: 870-741-5567 Email:  info@ozarkposter.com Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted […]

Amtrak and Intersection Partner to Bring Digital Screens to Amtrak’s New York City Penn Station

NEW YORK – October 5, 2017 – Amtrak and Intersection have partnered to bring digital innovation to New York City’s Pennsylvania Station. Intersection recently installed twelve 65-inch digital displays, marking Amtrak’s first digital expansion into the concourse of New York Penn Station. The addition of this digital infrastructure will be crucial to bringing […]

Messimer-Henley on Prospecting

By Andrea Messimer-Henley When reaching out to an out of home advertising prospect: #1 Always research the prospect’s business, culture, current ad strategy #2 Prepare compelling data, a news article, press release, a case study, that is relevant to the prospects business or agency clients. # 3 VERY important. Prospects […]

3 Tips About Posters.

Posters (12′ by 25′ billboards) and junior posters (6′ by 12′ billboards) are the stepchildren of the out of home business.  They aren’t as big as wallscapes or 14′ by 48′ bulletins.  They aren’t as sexy as digital billboards.  Yet posters can be an effective marketing tool to promote a […]

Company of the Day: Overall Murals

Company:  Overall Murals Market:  New York Headquarters:  874 Kent Ave/Ground Floor, Brooklyn, New York, 11205 Phone: 718-783-0835 Email: info@overallmurals.com Overall murals specializes in large-scale, hand-painted murals throughout New York City and in other major US markets.  The company was started by Dmitry Pankov and Angel Saemai 2010.  Here’s a great […]

Billboard Insider Classifieds – October 6, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]