Denali Tietjen has written a nice piece titled “How Startups Are Taking Over NYC With Out of Home Marketing.” Two takeaways from the article. Buses are underappreciated. “Buses are literally massive moving billboards that drive around neighborhoods and you get to select the route,” Laramie says. Plus, they’re cheaper.” Laramie […]
Business
Waterloo Considering Ads On City Vehicles
A Waterloo, Iowa Councilman is promoting selling advertising space on city vehicles as a new revenue source for the city of 68,000. The Courier reports that Councilman Ron Welper is behind the idea and projects that the city could generate $100,000 annually for the city budget. Initial planning has included […]
Company of the Day – Riley Outdoor
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout Eastern North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Insider caught up with the owner of Riley Outdoor, Robert Moore. Robert, you have ownership interests in both Riley Outdoor and Patriot Outdoor. Is the strategy to sell inventory […]
Sean Reilly on why digital billboards have higher margins.
Insider is Sean Reilly fan. He’s a straight talker with a detailed command of the business. Insider learns something new every time Reilly speaks. Here’s a summary of Reilly’s comments at last week’s Wells Fargo Media and Telecom Conference. His 30 minute talk is archived on Lamar’s website. On the […]
Nate Sterner Promoted to President at Apple Outdoor
York, PA 11/7/2017 – The Stewart Companies is pleased to announce the promotion of Nate Sterner to President of Apple Outdoor, a York, PA-based billboard media company and division of the Stewart Companies. Sterner started with the company at its inception in 1999 as General Manager and was promoted to […]
Company of the Day: Renaissance Outdoor
Company: Renaissance Outdoor Advertising Markets: Florida Headquarters: 1121 W. Pointe Vista Path, Hernando, Florida 34442-6299 Phone: 352-533-4330 Renaissance Outdoor operates 11 billboard structures in eastern Florida’s Citrus County. The firm was started in 1988 and is locally owned and operated. The company operates in the following communities: Hernando Dunnellon Citrus […]
Billboard Insider Classifieds November 11, 2017
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Intersection Completes $150 Million Equity Raise to Power Smart Cities Vision
NEW YORK–(BUSINESS WIRE)–Intersection, the leading smart cities technology and media company, focused on transforming the urban experience by connecting the digital and physical worlds, today announced the close of a $150 million funding round. The investment was made by a consortium of investors led by Graham Holdings Company, with participation […]
Company of the Day: Reeves Outdoor
Company: Reeves Outdoor Advertising Markets: Texas Headquarters: 11213 March Wren Circle, Flint, TX 75762 Phone: 903-330-4060 Email: ReevesSign@aol.com Reeves Outdoor Advertising has been in the Outdoor Advertising business since 1996. The company operates a billboard plant in East Texas from Dallas to Tyler including Athens and Corsicana. Stuart Reeves is the company’s owner. […]
Outfront emphasizing organic growth as opposed to acquisitions.
Here’s a summary of Outfront Media CFO Donald Shassian’s November 7 presentation at at the 2017 Wells Fargo Securities Media and Telecom Conference. On third quarter revenue growth of 2.5% It was an ok quarter. Local was very strong. Transit was very strong. But national..was not great…It was down 9% […]
