Business

Company of the Day: Roland Digital Media

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 200 digital, trivision and static  billboard faces in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because […]

Geopath Market Spotlight: Phoenix

Did you know? There is no daylight savings time in Phoenix? According to the census bureau only about 40% of Phoenix residents were born in Arizona. This week’s Geopath Market Spotlight focuses on the Phoenix. Infographics for the top DMAs and much more are available to Geopath members in their […]

Company of the Day – Roc Outdoor Advertising

Company:  Roc Outdoor Advertising Headquarters: 3200 Abigail Ct, Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870.336.2117 About: ROC Outdoor Advertising operates 64 static billboard structures and a mobile billboard division serving the following Arkansas communities: Jonesboro Brookland Paragould Bono Blytheville Augusta Harrisburg Manila The company is locally-owned and an operator associate in the IBOUSA.  Zach Beliew […]

Out of Home Advertising Up 1.9% in Q3 2017

November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]

Company of the Day: Roadside Outdoor

Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD  57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek.  The company built its first first structure in South Dakota in 2002 and has more than  50 structures in three states.  Roadside Outdoor’s […]

Billboard Insider Classifieds November 18, 2017

Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.”  Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider.  We are glad we did.  The cost […]

How Digital Data & Innovation are Making OOH a Core Media Buy

By Stephen Freitas OAAA Chief Marketing Officer   Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition […]

Company of the Day: Reagan Outdoor

Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years.  The company was started in 1965 by William Reagan.  The company is privately held and has a billboard plant […]

Allison Outdoor Stars in Three Billboards Movie

By Ken Klein, EVP, Outdoor Advertising Association of America SYLVA, NC – Family-owned independent Allison Outdoor Advertising built and posted billboards for an award-winning movie with pre-Oscar buzz. “We made good money,” said Gary Ayers, president of Allison Outdoor, based in rural western North Carolina.  “The movie people were great […]

Geopath Market Spotlight: Florence/Myrtle Beach

Did you know? Myrtle Beach’s population grows tenfold in the summer months. Myrtle Beach is regularly referred to as the “golf capaital” of the world, with over 100 championship golf courses in the area, as well as 30 mini golf courses. This week’s Geopath Market Spotlight focuses on the Florence/Myrtle […]