Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
Washington, DC (November 29, 2017) – Out of home (OOH) advertising is more effective in driving online activity when compared to online banner ads, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to online banner ads and […]
Myron Laible is a busy guy. In addition to serving as Vice President, State, Local, and Regulatory Affairs for OAAA, Laible is an officer of the Foundation of Outdoor Advertising Research and Education (FOARE). Insider talked with Laible this week to get an update on the foundation’s activities. Myron, when […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA media is a locally owned billboard company with static and digital billboards in the Boston area. The company was founded in 1987 by James Lack. The company’s plant includes billboards near Fenway Park […]
Billboard Insider is running a new series by OAAA called Nuts and Bolts. The series will discuss daily operating challenges facing out of home advertising companies and review some industry best practices. Insider thanks OAAA for putting the series together. Today’s article contains three tips on preventing billboard vandalism […]
One of the top stories of 2017 is the rise of high tech companies as out of home advertisers. The latest example is Amazon. Insider took this picture of an Amazon web services ad on the people mover train in Sea-Tac airport. Wongdoody, Amazon’s agency, is running a Back to […]
A record number of Americans . . . More women than men A record number of Americans have drivers’ licenses, says a new federal report. The fastest-growing segment of drivers is 65 and older. “This age group is growing faster than any other, and is far outpacing their teenage counterparts,” […]
Company: Scotty Outdoor Market: Central and Eastern North Carolina. Headquarters: P.O. Box 974 Snow Hill NC 28580 Phone: 252-468-6969 Email: scottyshivar@gmail.com Scotty Outdoor has been serving the Central and Eastern North Carolina billboard market for over 30 years. They also build custom signs, billboard structures, vinyl installs and management. Scotty Shivar is the owner. [wpforms id=”9787″] […]
Did you know? Green Bay is the smallest city in the country that hosts a major professional sports team. There is a town, also called “Green Bay” that sits a few miles north of the city of Green Bay. This week’s Geopath Market Spotlight focuses on the Green Bay DMA. […]
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs or Chicago) is a fourth generation family owned firm which was originally founded in 1892. the firs operates 4 high profile billboard structures and 2 wallscapes in […]
