by Nick Coston I had a call today with a buddy of mine, he’s been in OOH for several years. He was all excited about digital urban panels -aka screens in the store windows-that he was installing at a rapid pace throughout the east coast. Good for him, as I […]
Business
US Programmatic DOOH Spend Set to Rise 49% as Market Enters its Next Phase of Growth
London, UK, 19 March 2026 – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into programmatic DOOH (pDOOH) market. The US findings show that over a third (34%) of campaigns included pDOOH in the past 18 months, up from 30% […]
Registration Opens for Unleashed ’26
Unleashed ’26 is officially open for registration. Taking place September 21–23, 2026, in Orlando, Florida, this annual thought-leadership and user conference brings together independent operators for three days of practical learning, industry insights, and collaboration on the future of the business. Why Attend? Unleashed ’26 is designed to […]
Company of the Day – Liquid Outdoor
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Boston Miami Orlando Cleveland Baltimore San Diego Seattle Portland Boise Salt Lake City Ft. Myers, Cape Coral Orlando Hartford-New Haven, CT Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was […]
US OOH Revenue up 4.8% in 4Q 2025
WASHINGTON, March 17, 2026 (GLOBE NEWSWIRE) — Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated […]
Company of the Day: Lind Media
Company: Lind Media Markets: Ohio, Indiana Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards including 35 digital displays in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In addition to the billboard business Lind has developed […]
How billups is Using AI to Transform Out of Home Advertising
Shawn Spooner Global CTO at billups recently built an AI model called audrai to assist billups, the out of home advertising agency. Billboard Insider talked with Spooner about what he learned. Shawn, what is audrai and how is it benefiting billups? The first version of audrai, built over two weeks […]
All Billboard Roads Lead to Phoenix
Phoenix Arizona may be best known for its desert landscape, booming real estate, and year-round, sunshine. But if you are in the billboard industry all roads lead to Phoenix. Phoenix and Out of Home – The History In the 1960s, Karl Eller transformed a Phoenix billboard company into Eller Outdoor. […]
Street Media Partners with Victor Outdoor
FREMONT, Neb., March 16, 2026 (SEND2PRESS NEWSWIRE) — Street Media Group is proud to announce a new strategic partnership with Victor Outdoor, significantly expanding its out-of-home footprint across central and eastern Nebraska, including the Omaha DMA. Victor Outdoor’s growing portfolio includes 27 digital billboards and over 60 static faces strategically […]
Company of the Day – LinBerg Billboards
Company: LinBerg BillboardsMarkets: OklahomaHeadquarters: Shawnee, OklahomaPhone: (405) 412-8096LinBerg Billboards is an Oklahoma owned media and billboard advertising company. Wes Romberg II is the company owner. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
























