Business

Whit Weeks on Barter

Whit Weeks, Vice President and General Manager of Ashby Street Outdoor talked about how to trade out of home advertising space for services at last week’s IBOUSA show.  This is also known as barter. On how Ashby Street uses trade We prefer cash contracts first but will use trade.  All […]

East West Outdoor Sells To Lamar

Insider has heard from multiple sources that East-West Outdoor has sold to Lamar Advertising.  East West Media was started in 2001 by Bobby Mizer.  East-West was family owned with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and Sarah (Secretary). East-West owned […]

Company of the Day – Headrick Outdoor Media

Company: Headrick Outdoor MediaHeadquarters: One Freedom Square, Laurel MS 39440 Markets:  Idaho Utah Kansas Oklahoma Texas Louisiana Mississippi Alabama North & South Carolina Phone: 601.649.1977Email:   sales@headricks.com The Headrick Companies started from very humble beginnings designing, fabricating, and installing signs in a small back yard shop in 1927. Mr. .A. B. […]

Nancy Fletcher on Privacy

OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference.  Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]

Kym Frank on Geopath and small out of home companies.

By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country.  Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]

Company of the Day: Highway Displays

Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY  12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley.  The company was founded by Louis Schwartz, a Hungarian immigrant in 1918.  The company has 15 employees.  Sandra Schwartz […]

Out of the Office: Rebecca Thurman

In addition to being one of the nicest people you’ll ever meet, Billboards Etc President Rebecca Thurman is a travel fan.  She writes: “I am huge traveler! Anytime I can step away from the billboard business I will always find a trip my son and I can go on.   While I […]

Ever Seen A Floating Billboard?

With good humor from Grey Vick at Grey Outdoor out of Wilmington NC, but also a reminder to all of us that North Carolina is still assessing the damage inflicted by Hurricane Florence. Prayers out to all those in the area dealing with the aftermath. [wpforms id=”9787″] Paid Advertisement  

Billboard Insider Classifieds September 22, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Billboard Alerts Generates Client Leads

Evan Metrock of Billboard Alerts gave an update of the company’s direct mail out of home marketing service yesterday at the IBOUSA conference. The Product. Billboard alerts allows you to send out 4X6 postcards to market a billboard (latitude and longitude) to directionally oriented businesses within a certain number of […]