Adams Account Executive Peter Geffert put a great 1 minute video on linked in about a successful poster campaign for Haltermans Toyota. Geffert asked Matt Raymond of Haltermans how the poster campaign is working out and here’s what Raymond said: “It’s been a huge success for us…We had some static […]
Business
Russ Hillard reflects on 52 years in out of home advertising.
Russ Hilliard has over 50 years experience in the out of home, radio and cable TV. Russ is CEO of USA Outdoor and Russ’s son Chris is CEO of CK Outdoor. Insider asked Russ Hilliard to reflect on what he’s learned. Russ, how did you get into the out of […]
New Study Outlines OOH Opportunities in Smart Cities
Washington, DC (January 8, 2018) – The development and implementation of smart cities will create opportunity for the out of home (OOH) advertising industry, according to a new study released by the Outdoor Advertising Association of America (OAAA). Connected technologies matter most for OOH as the future of smart cities […]
Kym Frank Reviews Geopath’s 2017
By Kym Frank, President, Geopath Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of […]
Seth Rogan Talks about a billboard on the Golden Globes
Seth Rogan talked about the power of OOH at Sunday’s Golden Globe Awards. Here’s what he said about a billboard he saw on Highland Boulevard in 2003 for movie called “The Room”: “…it was The Room and it has this strange billboard. And there here was no studio. And there […]
Company of the Day – Vector Media
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company with […]
“Three Billboards” Sweeps Golden Globes
By Ken Klein, Executive Vice President, OAAA As Hollywood enters the award season, billboards are cheering a critically acclaimed film with “billboard” in the movie’s title. The small-town revenge drama “Three Billboards Outside Ebbing, Missouri” won four Golden Globes on January 7 at the award show broadcast on NBC from […]
USA Outdoor
Company: USA Outdoor Markets: Iowa, Kansas, Missouri, Nebraska Headquarters: 409 E 25th St, Suite 5, Kearey NE 68847 Phone: 308-236-1511 Email: info@usaoutdoor.net USA outdoor operates a billboard plant in the upper midwest. The company is owned by Russ Hilliard. Russ built more than 100 cable TV systems prior to entering […]
Billboard Insider Classifieds January 5, 2017
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Why Insider Joined the OAAA and Why You Should Too
Insider runs a 55-face billboard plant and watches every penny. One of the best investments he makes each year is his membership in OAAA. Here are four reasons why. Legal Advocacy In October 2017, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards. Guess who organized the […]