A U.S. appeals court on Monday agreed to reconsider an earlier ruling which had blocked a San Francisco law that mandated health warnings for soda and other sugary drinks. Insider had reported in June of last year about San Francisco’s desire to become the first city in the U.S. to require […]
Business
Jodi Senese on OUTFRONT Studios and Liveboards
Jodi Senese is Chief Marketing Officer at OUTFRONT Media. She began her career with the New York Subways Advertising and joined OUTFRONT (then CBS Outdoor) in 1990. Jodi oversees all aspects of marketing including research, advertising and creative services and is integral in developing new business strategies for OUTFRONT Media. […]
Roadside Outdoor for Sale
Roadside Outdoor’s Floyd Simunek is considering a sale of his South Dakota/Wyoming billboard plant to focus on some real estate projects. Insider talked with Floyd about the sale last week. Tell us about your plant. I’ve been in the out of home advertising business for 18 years. It’s a 48 […]
Geopath Market Spotlight: Portland
Did you know: Portland was named by a toss of a coin, and if the coin had landed differently the city would have been called Boston Portland is one of two cities in the US to have a dormant volcano within city limits. This week’s Geopath Market Spotlight focuses on […]
Company of the Day: Williams Outdoor
Company: Williams Outdoor Markets: Tennessee Headquarters: PO Box 8823, Chattanooga, TN Email: harley@chattanoogabillboard.com Williams Outdoor Advertising operates 6 digital billboards structures located in Chattanooga, Tennessee The company’s sales manager is Harley Williams. [wpforms id=”9787″] Paid Ad
Company of the Day – Wilson Outdoor Displays
Company: Wilson Outdoor Displays Headquarters: 786 Coleman Mill Rd, Carrollton, GA 30116 Markets: Western Georgia and Eastern Alabama. Phone: 770.854.4899 Wilson Outdoor operates a billboard plant with with 99 faces in Western Georgia and Eastern Alabama including coverage in the following communities: Carrollton Wedowee Roanoke Heflin Ashland Wilson Outdoor started in 1985 when Dwayne […]
Use Video To Market Your Billboards
Insider is finishing up the 2018 out of home website rankings. Only 5% out of home websites include video. This is marketing mistake. Anyone with a smart phone and a wordpress website can take video, upload it to a free youtube/vimeo page and copy a link into their website. It’s […]
Company of the Day:Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties in eastern PA. The […]
Billboard Insider Classifieds January 27, 2018
Billboard Insider Classifieds work: “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response was outstanding.” Jim Moravec, Stott Outdoor “We had over 25 companies inquire […]
Timing is Everything…If You’re Ready for it.
By Andy Sriubas, Chief Commercial Officer @ OUTFRONT Media Why it’s time for the Out of Home industry to participate in the contemporary networked advertising ecosystem. “It’s better to be lucky than good” is a phrase we know well, but “luck” is, more often than not, convenient timing, rather […]