Sales guru Jeffrey Gitomer thinks the biggest corporate failure in America is ineptitude in communicating with customers with anything other than a sales message (The Little Red Book of Sales Answers, page 98). This email newsletter from Kegerreis Outdoor Advertising shows how to communicate with clients and prospects. It informs […]
Insider received a press release from Stokely Outdoor announcing 36 new billboards which have 144 faces across Oklahoma. Insider talked with Sam Stokely about the company’s growth. Did your growth come via new build and/or acquisitions? These are all new builds signs. Solid steel structures with hurricane frames for faces […]
Did you know: The Louisiana State Exhibit Museum is a popular landmark within Shreveport. Shreveport Municipal Auditorium is regarded as home to Elvis Presley’s first performances. This week’s Geopath Market Spotlight focuses on the Shreveport DMA. Infographics for the top DMAs and much more are available to Geopath members in […]
Women over-index on the public out of home advertising boards versus the Fortune 500. Here are the numbers for Lamar, Outfront, Clear Channel Outdoor and JC Decaux. Women account for 32% of the board of directors for the four public out of home companies versus 11% of the typical S&P […]
Rob Schutz, co-founder and CRO for Ro, the healthcare startup, was interviewed last week on the Making Marketing podcast. He likes out of home although Insider thinks he takes too limited a view of out of home’s capabilities. Shutz’s comments are at the 16 minute mark of the 32 minute […]
Several readers have asked Insider to do a podcast. We listened. Next week we launch the Billboard Insider Podcast. We will do 20-30 minute bi-weekly interviews with key out of home executives. We’d love to hear feedback or interview suggestions. Email us at billboardinsider@gmail.com or use the form below. […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Last week Insider read an article by a medical marketing firm titled Do Billboards Still Work. Lots to disagree with. This paragraph gave Insider a slow burn: Billboards don’t allow audience segmentation Audience segmentation, or dividing your potential patients into subgroups (i.e., segments), is an excellent way to take your […]
Adquick, the Alex Ohanian backed automated out of home sales platform made Business Insider’s list of 57 startups that will boom in 2019. Business Insider asked two dozen VC investors to list hot startups. Niki Pezeshki of Felicis Ventures said this about Adquick: What it does: AdQuick offers a marketplace for […]
