OAAA Chief Marketing Officer Stephen Freitas likes to garden. Here he’s tending his Arlington Ridge, Virginia garden with his helper Madison. We’re not sure who is helping who. Out of the Office is Billboard Insider’s Saturday column which describes what members of the out of home community do on their […]
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
Lamar CEO Sean Reilly had interesting comments on this week’s earnings call on which sectors have been growing for Lamar and why. Financials “Financials were up 10%, if you drive around town, you’ll see a lot of ads – advertising CD rates right for community and local banks. And that’s […]
Insider thinks non-profits are overlooked as a source of out of home revenues. School districts, state governments and advocacy groups are all potential clients as you can see from this post by the ACLU’s Jenna Farley. Farley says response to the campaign has been positive so far. Putting a billboard […]
Company: Elevation Outdoor Advertising of Tennessee Market: East Tennessee Headquarters: 5201 Kingston Pike, Suite 6, #138, Knoxville, TN 37919 Phone: 865-748-2427 Elevation Outdoor Advertising, LLC, based in Knoxville, Tennessee was founded in 2002. It’s majority owner is Martin Daniel. Elevation Outdoor does business in a 14 county area of East Tennessee and has over […]
Company: EPIC Outdoor Advertising Headquarters: 720 St. Anne St., Rapid City, SD 57701 Markets: South Dakota, Wyoming, Nebraska Phone: (605) 388-9424 Email: brendan@epicoutdoor.com EPIC Outdoor Advertising billboards can be found in the following areas: Northcentral Nebraska (Chadron & Alliance) Eastern Wyoming Western South Dakota Along with their static inventory they […]
Carolina Calderon is an Oradell, New Jersey attorney whose firm Law Offices of Carolina Calderon Castro, LLC specializes in advising landlords on billboard issues. Insider asked Calderon to talk about billboard leases from a landlord’s perspective. Carolina, how did you get involved with advising landlords on billboard leases? I became […]
Could autonomous cars increase transit use and transit advertising? MIT technology review has a short piece highlighting how Waymo is partnering with the Phoenix area regional transit authority to get people to buses and trains. Insider’s take: This is good news for transit advertising companies if it helps boost ridership. […]
Company: Elray Outdoor Advertising Markets: New York, New Jersey Headquarters: 1862 East 9th St, Brooklyn, NY 11223 Phone: 718-645-9621 Email: info@elrayoutdoor.com Elray outdoor advertising operated a plant of high profile billboards in New York and New Jersey until 2017. The firm’s President was Raymond Laniado. In 2017 the firm sold […]
Bloomberg ran a piece yesterday saying that Silicon Valley is going old school in buying out of home: Facebook Pushes Online Ads, Then Spends Its Cash on Billboards Look at the OAAA’s 2017 list of top out of home advertisers. Tech firms are in bold. MCDONALD’S RESTAURANT APPLE GEICO AMERICAN EXPRESS […]
