Governor Jerry Brown signed legislation that will allow billboards on “landscaped freeways” where billboards previously were banned. The new law, signed on September 29, authorizes cities to relocate billboards outside of municipal boundaries onto landscaped freeways consistent with state DOT and federal rules. The height of billboards can be changed […]
Business
Company of the Day – Iconic Outdoor
Company: Iconic Outdoor Headquarters: Two Clock Tower Place, Suite 540 Maynard, MA 01754 Markets: Massachusetts, California, New York. Phone: 888.542.6642 Email: sales@iconicoutdoor.com Formed by outdoor advertising pioneer James O’Neill, Iconic Outdoor offers advertisers premium out-of-home media, with over 20 Billboards & Wallscapes available in the following markets: Boston New York Los Angeles […]
Company of The Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Houck transit advertising serves over 40 public transit advertising systems in the midwest and eastern United States. Justin Houck is the company’s President. Paul Houck is Vice President. The company […]
Out of the Office: Tom Giesken
Tom Giesken the owner of Giesken Outdoor likes to restore old motorcycles: “I am an Antique Motorcycle junkie. I have been going to antique motorcycle swap meets every year for the past 25+ years. I see the American Pickers there and have met them. The AM swap meet people are some […]
Billboard Insider Classifieds September 29, 2018
“The response has been excellent. Excellent investment.” Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…” David Buring “FYI, today we got two requests from out of home companies to sign up. […]
58 Women Running OOH Companies
Can you name 58 women who are running companies active in the out of home industry? Insider has compiled a list of 58 women who are a Board Member, Director, CEO, President or Owner of an out of home company, out of home vendor, out of home agency, out of […]
Pat O’Donnell on Yesco Outdoor’s Growth
Insider sat down with YESCO Outdoor Media President Pat O’Donnell at the IBOUSA show last week. O’Donnell has 35 years experience in the out of home business. O’Donnell sits on the boards of the OAAA and Geopath and was inducted into the OAAA Hall of Fame last year. There’s this […]
Why You Need a Firewall
Insider typed in the URL for a large out of home advertising company yesterday and got this. Hackers hijacked the website. Imagine the damage to your out of home company if customers or prospects visit your website and are hijacked somewhere else where their personal information is stolen or malware […]
Company of the Day: Herring Outdoor
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. […]
New and Noted September 27, 2018
The Tech website Recode has discovered out of home: “Billboards – yes,billboards – are having a heyday in a digital world.” Outdoor ads may soon be traded in the same automated way as online ads writes Digiday in Outdoor advertising braced for its programmatic moment. Programmatic buying upside is one […]