On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated. Not because they’re not a thing. I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]
One of the great things about the automated out of home sales platforms is that they provide you with outstanding data on pricing. AdQuick, found that billboard prices for the month of April on the 10 freeway on the way to the Coachella music fesival, shot up a whopping 31%. […]
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout Eastern North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Robert Moore, President of Riley Outdoor also has an ownership interest in Patriot Outdoor which he co-owns with Warren Stancil of Interstate Outdoor. Riley Outdoor was started in August […]
An OAAA Special Report Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers of the year, according to the report, were paid search (ad […]
Company: Riviera Billboards Markets: Alabama Address: 15810-A State Highway 59, Foley, AL 36535 Phone: 251-978-2462 Rivera Billboards a digital billboard and static billboards in Summerdale AL on the way to the beaches. Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement
Avoid lease inflators in excess of 1-2%/year or your cashflow margin will erode. That’s the lesson of the chart below which compares US annual inflation with US out of home advertising growth since 2000. Inflation and out of home revenues increased 1.6%/year and 1.2%/year, respectively since 2008. Inflation and out […]
By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]
Company: Revelation Outdoor Management Headquarters: 420 South Hill Street, Buford, GA 30518 Markets: Georgia, South Carolina Phone: 770-831-3984 Email: morganh@revelationom.com Revelation Outdoor comprises two companies, Trinity & Diamond Outdoor. Founded in 1997 by Morgan Hudgens and Senator Ralph Hudgens, Diamond Outdoor currently operates just over 100 faces in metro Atlanta and […]
Company: Renaissance Outdoor Advertising, Inc. Headquarters: 1121 W. Pointe Vista Path, Hernando FL 34442 Markets: Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988. The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto Beverly […]
Ralston Outdoor’s Ben Ralston owns the Katy Trail Ice House brewpub in Dallas. Ralston Outdoor supplied authentic hand painted billboards for a recent patio expansion. A vintage Pearl Brewing and a vintage Coca Cola ad on old 10’6″ Butler panels. Will someone ask the IBOUSA or OAAA to hold a […]
