Business

iHeart Exits Bankruptcy, Clear Channel is Independent

iHeartMedia has completed their restructuring process, including a balance-sheet reshaping that cuts company debt to $5.75B from $16.1B. In connection with its emergence from restructuring, the company fully separates from Clear Channel Outdoor Holdings (CCO), which will continue to trade on the NYSE. Clear Channel Outdoor Holdings is the holding […]

Vector Acquires Laurel Outdoor

NEW YORK (May 1, 2019) – Vector Media, an innovative media company specializing in transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, today announced the acquisition of Laurel Outdoor, the exclusive municipal transit advertising partner of the city of New Orleans, Jefferson Parish and St. Bernard Parish, operating all […]

Geopath Adds Place-Based Measurement

New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to […]

Geopath Market Spotlight: Flint-Saginaw-Bay City

Did you know: The Flint Institute of the Arts contains more than 8,000 pieces of artwork. Flint’s Longway Planetarium is the largest in the state of Michigan. This week’s Geopath Market Spotlight focuses on the Flint-Saginaw-Bay City DMA. Infographics for the top DMAs and much more are available to Geopath […]

Company of the Day: Sayer Outdoor

Company:  Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone:  318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″]     Paid Advertisement

Reagan Buying Fairway Assets

Reagan Outdoor has signed an agreement to purchase the assets of Fairway outdoor in Indianapolis IN, Chattanooga TN and Rochester, MN.  Citigroup Global Markets Inc served as financial advisor to Reagan.  Barclays committed financing.  Reagan will fund the transaction with a new multi-million dollar bank deal. Signing comes after several […]

New Fletcher Scholarship for Aspiring Female Leaders

April 29, 2019 (Washington, DC) –The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students pursuing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to a woman with a connection to the out of […]

The ‘Female Quotient’ to Talk Advancing Equality in the Workplace at #OOH2019

The FQ Lounge to Offer Programming, Resources that Help Advance Transformation of Workplace Cultures April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring […]

Company of the Day – Saunders Outdoor Advertising

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 200 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company […]

States with the highest miles per driver.

Good news if you’re an out of home company in Wyoming, New Mexico, Mississippi, Oklahoma or Indiana.  You’re in one of the top 5 states in miles driven per driver.  More miles on the road means more billboard impressions.  Look at this graphic from the Federal Highway Administration. [wpforms id=”9787″] […]