Business

Company of the Day: M&S Signs

Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI  48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]

Billboard Insider Classifieds December 15, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Andrea Messimer Henley on Personal Branding and OOH

Earlier this week Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics, wrote about the importance of developing a personal brand to assist your OOH sales efforts.  A reader asked the following question:   Do you have separate social media profiles for personal vs. business? Yes, I […]

New & Noted – December 15, 2018

In Montana, the Flathead County Commissioners were scheduled to hold a public hearing regarding proposed zoning text amendments, including one that would allow advertising signs to be erected in various parts of the county’s extensive scenic corridor overlay, so long as they remain under 250 square feet in surface area. The […]

Company of the Day: Look Billboards

Company: Look Billboards Market:  Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24.  Chris Cowlbeck is the General […]

Dick Estus on 60 years in OOH

Dick Estus has built and sold hundreds of billboards in the course of a 60 year career in the out of home business.  He currently owns 1 digital billboard and 2 static billboards in Savannah Georgia.  Estus was recently featured as the 300th independent digital billboard customer of Formetco.   Insider […]

Clear Channel Wins San Diego Airport Contract

San Diego, CA  – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor  (CCO) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it won a 10-year contract with San Diego International Airport (SAN) to provide brands with innovative advertising solutions. The new partnership began Nov. […]

2019 Industry Awards: Seeking Nominations

At the 2019 OAAA\Geopath OOH Media Conference + Expo in Las Vegas, the OOH industry will pay tribute to its most influential leaders and visionaries with the presentation of the OOH Industry Awards. These awards are given to individuals who have added to the legacy of the OOH industry with […]

Company of the Day – Mackay Advertising

Company:  Mackay Advertising Market:  Texas Headquarters:  301 West Vickery Boulevard, Fort Worth, Texas  76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising provides outdoor advertising on buses, bus benches, and billboards in the Dallas/Fort Worth metroplex.  They are the exclusive provider of transit advertising in the Fort Worth metroplex. Mackay also offers […]

Education, Insights at Annual OOH:NOW Conference

By Steve Nicklin, Vice President of Marketing, OAAA The Ad Club of New York’s annual OOH: NOW conference showcased the many ways data and technology are enhancing OOH’s importance in today’s media plans. What follows is a review of the education and insights offered during this sold-out half-day event. The Ad Club […]