Light outages are expensive. Most ad contracts require a 10-25% credit to clients for the outage period. This can be as much as $1,000 per month for a high traffic, high priced urban billboard. Huntsville, Alabama based Smartlink helps billboard companies to reduce lighting credits. Insider talked with Smartlink’s VP […]
WECT6 has an article on a nonprofit in Southeastern North Carolina which has spent $1,200 to run ads on a Grey Outdoor static and digital billboards criticizing the Chemours Company for releasing contaminants into the environment. Insider’s take: Billboards are a form of speech. A North Carolina non-profit is using […]
Did you know: There are 19 locations in Wilmington that are listed in the National Register for Historic Places. Woodrow Wilson, 28th President of the United States, was once a resident of Wilmington. This week’s Geopath Market Spotlight focuses on the Wilmington DMA. Infographics for the top DMAs and much […]
Company: LED Truck Media Markets: Nationwide Address: 2000 N Bayshore Drive Miami, FL 33137 Phone: 917-224-3633 Email: sales@ledtruckmedia.com LED Truck media operates a fleet of digital billboard trucks nationwide. The company is owned by Julie de Souza. Insider talked with de Souza last week. How did you enter the out […]
OAAA announced on February 4 that President and CEO Nancy Fletcher plans to step down at the end of 2019 after nearly three decades at the helm. Insider asked Nancy to share her insights about lessons learned and what’s next. Nancy, with 28+ years at OAAA, what’s your top take […]
Yesterday Insider wrote about an ad campaign in which the large public utility district EPB took all the flips on Fairway Outdoor’s 43 Chattanooga digital billboards for a day to run a campaign publicizing high speed internet. Insider talked with Fairway Outdoor Advertising General Manager Steve Miller about the campaign. […]
February 4, 2019 (Washington, DC) – Mike Benson, head of marketing at Amazon Studios and director of marketing for Prime Video, will address attendees of this year’s OAAA\Geopath OOH Media Conference + Expo, to be held at the Aria Las Vegas May 20-22, 2019. The annual OOH Media Conference + […]
Company: Oaktree Outdoor Advertising Headquarters: 2456 Noll Drive, Lancaster, PA 17603 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, 70 […]
February 4, 2019 (Washington, DC) – The Out of Home Advertising Association of America (OAAA) announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades. […]
A sales rep’s dream. The client takes every flip on every digital billboard your company owns in the market. Fairway Outdoor Advertising achieved this in Chattanooga as you can read below: February 1, 2019. Fairway Outdoor Advertising and EPB have partnered for the launch of #HappyDay. Fairway Outdoor Advertising is […]
