NEW YORK– Branded Cities today announced that it has named Vivien Kronengold as the Chief Brand Officer, a newly created position, reporting directly to Vaibhav Gupta, EVP/Chief Operating Officer. Ms. Kronengold will be responsible for driving initiatives that re-position the company beyond OOH, as a premier, full-service sales, marketing and creative solution for brands and advertisers.
Ms. Kronengold is a strategic and creative marketing executive, with over 20 years’ experience on both the Client and Agency side across a variety of business categories, including: Cable & telecommunications, luxury & retail, financial services, and packaged goods.
Most recently, Ms. Kronengold was SVP, Brand Strategy and Marketing Communications at Time Warner Cable, where she drove measurable change in brand perceptions and affinity leading into the company’s acquisition by Charter Communications. Prior to then, she was EVP, Global Chief Marketing Officer for Brooks Brothers, one of the oldest and most iconic American retail brands. From 2006-2012, Ms. Kronengold served as SVP, Marketing for Tommy Hilfiger North America, where she developed a sustainable and differentiating brand positioning that continues to be the foundation for all marketing programs today. Prior to Tommy Hilfiger, she held a VP, Marketing role at Polo Ralph Lauren. Notably, Ms. Kronengold also spent 11 years at BBDO New York, one of the most awarded creative agencies in the world, where she rose to SVP, Account Director servicing some of their largest clients including: GE, Charles Schwab, Frito Lay, and Visa.
“Branded Cities has become known for operating the most iconic digital and static media assets in the most iconic destinations across North America,” said Vivien Kronengold. “I’m excited to take our offering to the next level, by becoming an invaluable marketing and creative partner to the brands we serve.”
“We are delighted to welcome someone of Vivien’s caliber into the Branded Cities family,” said Vaibhav Gupta. “Vivien brings with her an immense wealth of knowledge and experience in brand building and strategy that will help set the tone for Branded Cities as we enter into our third decade as a premier Out-of-Home company.”
About Branded Cities
Branded Cities, which is owned by EL Media and Shamrock Capital, is a leading Out-of-Home media company with an integrated network of premier digital and static signage across North America. The digital and static media assets span across some of the largest markets in the United States and Canada (New York, Los Angeles, Chicago, Philadelphia, Toronto, Vancouver, Montreal and many more) and are situated in the country’s most valuable Out-of-Home environments such as Times Square, the Las Vegas Strip, West Hollywood, Union Station, Yonge – Dundas Square and Canada’s leading shopping centers. Branded Cities empowers brands to deliver impactful and engaging messages to North America’s most desirable, hard-to-reach audiences. EL Media is an affiliate of The Ellman Companies (“Ellman”). Ellman is a privately-owned media, real estate and investments group founded in 1972 with diverse interests in the U.S., Canada and the Caribbean.
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