Business

Billboard Insider Classifieds April 13, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Billboard Insurance

Insider get lots of questions about billboard insurance.  Here are Insider’s thoughts. What kinds of insurance do you need? General Liability – This is a must to mitigate risk.  Most landlords will also require evidence of insurance in case your billboard causes damages to their property or to someone on […]

Company of the Day: American Billboards

Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates a billboard plant in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge   [wpforms id=”9787″]   Paid Advertisement

Kym Frank on autonomous cars, privacy, hypertargeting and subway ads

On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated.  Not because they’re not a thing.  I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]

Demand Surges for Coachella Festival Billboards.

One of the great things about the automated out of home sales platforms is that they provide you with outstanding data on pricing. AdQuick, found that billboard prices for the month of April on the 10 freeway on the way to the Coachella music fesival, shot up a whopping 31%. […]

Company of the Day – Riley Outdoor

Company:  Riley Outdoor Headquarters:  704C Plaza Blvd. #106, Kinston, NC 28501 Markets: Signs located throughout Eastern North Carolina  Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Robert Moore, President of Riley Outdoor also has an ownership interest in Patriot Outdoor  which he co-owns with Warren Stancil of Interstate Outdoor. Riley Outdoor was started in August […]

OOH, Search Boost US Ad Market

An OAAA Special Report Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion. The best performers of the year, according to the report, were paid search (ad […]

Company of the Day: Riviera Billboards

Company:  Riviera Billboards Markets:  Alabama Address:  15810-A State Highway 59, Foley, AL  36535 Phone: 251-978-2462 Rivera Billboards a digital billboard and static billboards in Summerdale AL on the way to the beaches.  Don Stafford is a co-owner of the company. [wpforms id=”9787″] Paid Advertisement

Inflation and Out of Home Leases

Avoid lease inflators in excess of 1-2%/year or your cashflow margin will erode.  That’s the lesson of the chart below which compares US annual inflation with US out of home advertising growth since 2000. Inflation and out of home revenues increased 1.6%/year  and 1.2%/year, respectively since 2008. Inflation and out […]

A Quarter of Top OOH Spenders are Major Tech Brands

By Steve Nicklin, Vice President of Marketing, OAAA OAAA has released the 2018 MegaBrands report, a comprehensive review of the largest national advertisers. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Of the […]