Business

OOH Outperforms Key Channels and Addresses Gaps in Modern Marketing Strategies

Five-year Collaboration between Clear Channel Outdoor and Kantar Sheds New Light on OOH for its Additive Nature and Proves it’s a Vital Medium for Filling Gaps Other Media Channels Cannot Address NEW YORK, July 8, 2025 /PRNewswire/ — The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising […]

Company of the Day – Canyon Outdoor Media

Company:  Canyon Outdoor Media Headquarters:  9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Phone: 208.938.8880 Email: info@canyonoutdoormedia.com Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to […]

OAAA Launches Agency Council

WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]

Company of the Day: Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 135 bulletin display faces including 34 digital display faces. The firm has […]

Lamar Advertising Acquires Assets of Verde Outdoor

BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry. The acquisition, which […]

New Tradition Expands in LA

Los Angeles, CA — This week, New Tradition Media significantly expanded its premium asset footprint in Los Angeles, partnering with Caruso to represent its Out-of-Home media portfolio, one of the most prominent networks in the country, and deliver access and connections to high profile audiences. A prolific real estate developer in […]

Dawn Del Mastro-Chruma Elected to Board of WORC/Family Center for Achievement

Dawn Del Mastro-Chruma has been elected the Chair of a New York non-profit with a $60 million annual budget and a 600 employee staff.  The non-profit serves developmentally disabled people including people with autism.  Dawn’s father Rick Del Mastro was committed to the organzation and Dawn has continued the commitment […]

Company of the Day – Cal Coast Commercial

Company: Cal Coast Commercial Headquarters: 755 Santa Rosa St, Suite 310, San Luis Obispo, CA 93401 Market: San Luis Obispo and Atascadero Phone: (805) 544-3030 Email: tyler@cliff-branch.com Cal Coast Commercial specializes in developing and owning commercial real estate located on the California Central Coast in San Luis Obispo, Santa Barbara […]

Global Out of Home Spend Increased 10% to $46.2 Billion in 2024

Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 –  OOH media globally has had its best year to date, and OOH spend is forecast to grow to $49.8bn USD in 2025 […]

Company of the Day: Brooks Outdoor

Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters:  PO Box 795, Perrysburg, OH  43552 Phone: 419-874-6400 Email:  BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 150 billboard faces in Ohio, Michigan and Kentucky.   The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign […]