Business

Vinylworks add Uzenski as SVP Client Partnerships

Vinyl Works is pleased to announce that long time out of home veteran, Jeanine Uzenski, is joining the team as SVP of client partnerships.   With over 15 years of experience in the Out of Home (OOH) printing industry, Jeanine has developed a deep expertise in client relations, strategic partnerships, […]

OAAA Partners with Big Brothers Big Sisters to Develop Next Generation of OOH Talent

NEW YORK, NY — The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will […]

Company of the Day: Adapt Media

We’re re-featuring Adapt Media as our company of the day today after doing an interview with Adapt Media Chief Revenue Officer Amanda Newell. Company: Adapt Media Markets: Canada Address: 419-80 Atlantic Avenue, Toronto, ON. M6K 1X9 Email: sales@adaptmedia.com Phone: 866-275-3848 Adapt Media operates a static and digital out of home […]

Lamar Advertising to Manage All Airport Advertising at Orlando Sanford Airport

Lamar will offer enhanced static and digital advertising opportunities throughout the airport, helping businesses engage millions of business travelers and tourists  Baton Rouge, LA – March 13, 2025 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced the company has been […]

oOh!media CEO Cathy O’Connor to Headline WOO Annual Congress in Mexico City

oOh!media CEO Cathy O’Connor is the first speaker to be announced for the World Out of Home Organization’s forthcoming 2025 Annual Congress in Mexico City. O’Connor will explore the growth of retail media and its opportunities for the Out of Home industry. Retail Media is the fastest growing media sector […]

Company of the Day – AdSource Outdoor

Company:  AdSource Outdoor Headquarters:  131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email:  rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]

Kevin Gleason Speaks Out on Measurement and Geopath

We received the following comments over the weekend from Kevin Gleason, former President and CEO of Adams Outdoor, and we wanted to share them with our readers as we continue the discussion on measurement for the OOH industry.  Kevin continues to be a reader of Billboard insider and had seen […]

US Out of Home a GDP Plus Business?

It’s fashionable to say that out of home is a GDP plus business – shorthand for out of home is growing faster than the US economy.  The numbers don’t support this over the business cycle.  Here’s a comparison of nominal US out of home revenues as reported by the OAAA […]

Company of the Day: Adapt Media

Company: Adapt Media Markets: Canada Address: 419-80 Atlantic Avenue, Toronto, ON. M6K 1X9 Email: sales@adaptmedia.com Phone: 866-275-3848 Adapt Media operates a static and digital out of home plant in convenience stores, gas stations, government centers and grocery stores across Canada. The company also has a mural business, handles transit advertising […]

Billboard Insider Classifieds March 15, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]