Business

StreetMetrics Launches First-Ever Multi-Format Measurement and Attribution Study for OOH

First- of-its-kind study shows individuals exposed to PMG’s multi-operator and multi-format OOH campaign were 214% more likely to convert Birmingham, AL – DEC. 5, 2024 – Today, StreetMetrics, a leader in Out-of-Home (OOH) media measurement and attribution, announces the successful completion of the OOH industry’s first-ever multi-format measurement and attribution study. […]

Company of the Day: Timmons Outdoor

Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, Delaware. Established in 1978, Bonard “Bake” Timmons, Jr began his company by constructing and hand painting signs for his new […]

Clear Channel Airports Renews Contract with Signature Aviation

Early Arrival Multi-Year Deal Lands as Air Travel Soars, Offers Brands Exclusive Access to Ultra-High-Net-Worth Travelers  NEW YORK, Dec. 4, 2024 /PRNewswire/ — Clear Channel Outdoor’s Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced that through a five-year contract renewal with Signature Aviation (formerly Signature Flight […]

Company of the Day – The Out Media

Company: The Out Media Headquarters: New Haven, CT Markets: Nashville & New Haven Phone: 800-666-1378 The Out Media provides outdoor billboard solutions in New Haven, CT and Nashville, TN.  Out Media owns and operates 2 structures and 3 static faces in Nashville, TN and 1 digital structure in New Haven, CT. Faisal […]

What Happened to My Morning Email Blast???

  In the spirit of making our site more efficient, on November 27th, we updated our source address for delivery of our Billboard Insider Morning Email Blast. We have heard from some of our readers that their morning email has all of a sudden disappeared. A little investigation quickly showed […]

Registration opens for 2025 OOH Media Conference

Washington, DC — The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, is excited to announce that registration is officially open for the 2025 OOH Media Conference, taking place May 5–7, 2025 at the iconic Omni Boston […]

Company of the Day: Team IP Outdoor Media

Company: Team IP Outdoor Media Markets: Florida Address: 701 NW Federal Hwy St 403, Stuart, FL. 34994 Email: sales@teamipoutdoormedia.com Phone: 772-370-5554 Team IP Outdoor media operates a digital billboard plant in Florida.  Eric Kemmer is the company’s account executive.   To receive a free morning newsletter with each day’s Billboard […]

On the Right Track: How Train Advertising is Delivering Measurable Results

By David Burrick, Chief Strategy Officer, Intersection Co. One of the staples of out-of-home (OOH) advertising in most major American cities is exterior bus advertising. Brands are very comfortable purchasing products on bus exteriors, with clear understanding that buses have massive reach in cities – with high visibility in the […]

Goldbach Neo Keeps Geneva

From Germany, Invidis reports that following a tendering process, Goldbach Neo has once again been awarded the five-year advertising poster concession for the City of Geneva. All advertising media located on public land in the City of Geneva will be marketed exclusively by Goldbach Neo. The new contract will start […]

Company of the Day: Supreme Outdoor

Company: Supreme Outdoor Advertising Markets: Minnesota Headquarters: 17595 Kenwood Trail, Lakeville, MN  55044 Phone: 952-898-1844 Email: dremes@msn.com Supreme Outdoor is a privately held company which was started in 1990.   The company operates a plant of 49 static faces around Minnesota.  A large group of the company’s faces was sold to Reagan Outdoor in July […]