Insider agrees with Lamar CEO Sean Reilly’s comments that out of home will sell advertising in an autonomous car world just like it sells advertising today in transit settings today. If you disagree and are worried about the impact on autonomous cars, you can take a deep breath. Autonomous cars […]
Business
Company of the Day: Sunrise Outdoor
Company: Sunrise Outdoor Advertising Markets: New York Headquarters: 251 Main Street, Huntington, NY 11743 Phone: 631-427-7100 Email: sales@sunriseoutdoor.com Sunrise Outdoor is the largest outdoor advertising company on Long Island, New York. The company was established in 1975 with the acquisition of 68 billboards in Nassau County. Over the years Sunrise has grown to nearly […]
Out of the Office: Chris Cowlbeck – Vegan’s Newest Convert
Insider snapped this photo of IBOUSA General Manager Chris Cowlbeck eating vegan at the OAAA 2019 show. Cowlbeck tells Insider that the food is surprisingly good. He says there will be vegan food at the next IBOUSA convention along with morning yoga and a gestalt workshop called “Billboards and you” […]
Billboard Insider Classifieds June 8, 2019
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Jeremy Male: Top of the Funnel is Becoming More Important
Outfront Media CEO Jeremy Male talked about the resurgence of national advertising at the Credit Suisse 21st Annual Communication Conference this week. Here are the highlights. On the increase in national advertising The big switch for the industry in the last 6-9 months is national…national is coming back. Over the […]
New and Noted June 7, 2019
Nice article at Mass Transit about how Smartlink’s controllers manage lights at bus shelters. In addition to monitoring displays Smartlink controllers can control lights, monitor if a solar-powered battery is charged and ping a transit operator to make a maintenance call when a light goes out. Smartlink controllers can do […]
Company of the Day: StreetSmart Outdoor
Company: StreetSmart Outdoor Markets: Florida, Rhode Island Address: 215 Gordons Corner Road, Manalapan, NJ 07726 Email: info@streetsmartoutdoor.com Phone: 888-468-1414 StreetSmart Outdoor operates a bus shelter, bus bench and trash bin plant in Rhode Island and Florida. The Rhode Island plant is located throughout the state. The Florida plant is in […]
Reilly on digital billboard ad targeting, autonomous cars and underrepresented ad categories.
Sean Reilly was interesting as ever at this week’s Credit Suisse 21st Annual Communications Conference. Some of the highlights. On how digital billboards promote better ad targeting We allow customers to use trends on the small screen to inform what goes on up on the big screen. So the copy […]
IBOUSA Health Sharing Plan is Here
June 5, 2019, Ardmore, Ok — Today, individual associates of IBOUSA can access a health sharing program that offers a new way for people to meet health and wellness needs at a much more affordable price. Health care sharing allows groups of like-minded people to work together towards better health and […]
Company of the Day – Summit Media
Company: Summit Media Headquarters: 1445 Fifth Street Santa Monica, CA 90401 Phone: 877-820-3002 Market: Founded in 1998, Summit Media is one of the largest outdoor advertising companies in Los Angeles. Summit owns and operates its own plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on premium areas including: […]