Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email: discoveroutdoor@yahoo.com Discover Outdoor is a family owned company which owns 220 advertising faces in Northeast Texas and Southeast Oklahoma. The company was started in 1993. James and Jan Martinez are the owners. Jessica Martinez handles accounts receivable and will […]
Business
Buying? Do Your Diligence!
Insider saw an article this week that got us thinking about the normal diligence procedures we complete when approaching an acquisition those steps can include: Reviewing and verifying financial information and cash flows Verifying all significant contracts including leases and service contracts Reviewing the validity of permits Running UCC searches […]
Yesco Celebrates Centennial
Young Electric Sign Company (Yesco) – started by immigrant Tom Young in 1920 with borrowed $300 – is celebrating its centennial with accolades from around the country. “In many ways, the story of YESCO is the story of America: innovation, invention, a restlessness to move beyond the status quo, and […]
Natural Grocers Uses Out of Home to Grow
Natural Grocers, the Lakewood, Colorado headquartered grocery chain, reported a 4% increase in store sales during the first quarter of fiscal 2020. On the firm’s earnings call Kemper Isley, the firm’s President, mentioned out of home: “We are pleased to report another quarter of continued daily average comparable same store […]
Company of the Day – Delia Outdoor Advertising
Company: Delia Outdoor Advertising Headquarters: 1720 N Pine St ,DeRidder, LA 70634 Markets: Louisiana, Southwest Texas Phone: 337.401.000 Email: deliaoutdoor@gmail.com Delia Outdoor serves Southwest Louisiana and Southwest Texas. They have over 15 years of experience in the advertising business serving Deridder, Leesville, Ft Polk, Gillis, Lake Charles, Westlake, Sulphur, Pineville, Oakdale, Rosepine & Singer, Louisiana. […]
Are agencies, buying services and OOH operators allies or competitors?
Lots of comments on yesterday’s story asking if out of home agencies, buying services and OOH operators are allies or competitors. Here’s a sample. One reader says agencies, buying services and OOH operators are all on the same team. I think that we both can co-exist and increase revenue for […]
Company of the Day: Digivision Billboard Network
Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Jesse London’s 6 Tips for Sales Call Preparation
Jesse London has 25 years experience in media sales including 20 years selling out of home. Last week he talked about selling out of home versus publishing. Today he talks about sales call preparation. 1 Have an agenda for the meeting, identify what you want to accomplish. If this is […]
Are Out of Home Agencies, Buying Services and Operators Allies or Competitors?
Insider is aware of a public out of home company which sent a cease and desist letter to an employee who left to join an out of home buying service. Insider wonders whether we will see more of this. The buying and selling of out of home are fusing. If […]
Map Your Out of Home Plant
You need a simple interactive map on your out of home website so local advertisers and national agencies can find your billboards. There are three options for integrating a map into your website. Use a management software system which incorporates a map into your website. The management software providers like […]
