Business

Matt O’Conner on Performance Based Out of Home

Last week Insider wrote about a performance based marketing trial which the out of home platform Adquick conducted in Los Angeles for food ordering app Ritual.    Insider talked with Adquick co-founder Matt O’Conner about the project. Where did the idea come from? We’ve tested a variety of calls to […]

Company of the Day: Waverly Media

Company:  Waverly Media Market:  Florida Headquarters:  4188 Dairy Ct, Suite D, Port Orange, Florida  32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds July 27, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Out of Home a Bargain

Out of home is cheaper than other media.  Look at this chart which PJ Solomon calculates ad CPM’s (cost per thousand ad impressions) for different media.  Only mobile display or online display are cheaper than out of home.  TV, Newspapers, Magazines, Podcasts, Video are more expensive.  Radio costs about as […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a General Manager […]

How to Find Employees

How do you find good out of home advertising employees when unemployment is at a 50 year low?  Three ideas. Use Your Billboards “How do billboard companies advertise billboard jobs?  Billboards” says the headline of a Statesman article on how Reagan Outdoor is advertising for installers on its billboards in […]

Company of the Day – Visual Outdoor

Company: Visual Outdoor, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in the fast growing areas of Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and […]

New and Noted: Hollywood Billboards, Autonomous Car Delays and Pay for Engagement

Everyone wants a billboard to promote their Emmy chances says Hollywood Reporter.  Good news for Clear Channel Outdoor, OUTFRONT Media, Ace Outdoor and the other Sunset Strip and LA operators.  Space on the Sunset Strip is now worth $75,000-150,000 for 4 weeks. Hold the Hype on autonomous cars says the […]

Geopath Market Spotlight: Richmond-Petersburg

Did you know: Although born in Baltimore, Edgar Allen Poe grew up in Richmond. The State Capitol Building in Richmond was designed by none other than former US President Thomas Jefferson. This week’s Geopath Market Spotlight focuses on the Richmond-Petersburg, Virginia DMA. Infographics for the top DMAs and much more […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates and represents approximately 30 billboard structures in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about […]