Global out-of-home (OOH) advertising revenues, including all digital, traditional and ambient media platforms, increased an estimated 7.5% to $55.99 billion in 2018, the fastest growth rate in 11 years, according to new research from PQ Media. Key industry growth drivers included an increase in live ad-supported updates during major global […]
Business
Company of the Day: Ad-Trend
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 125 faces in the Kansas City metro, St. Joseph, MO and surrounding communities. Ad-Trend was founded in 1983 by Jim Boeh and is the largest […]
Tennessee Appeals Court Upholds Challenge to State Billboard Law
A three-judge panel of US Sixth Court of Appeals upheld a federal trial court ruling that Tennessee’s billboard law is unconstitutional (William Thomas v. Clay Bright, decided September 11). A three-judge panel of the US Sixth Circuit Court of Appeals affirmed a federal trial court decision that Tennessee’s billboard control […]
Volta Charging Raises $64 Million in New Funding
SAN FRANCISCO–(BUSINESS WIRE)–Volta, the industry leader in developing innovative and highly-used electric vehicle charging networks, today announced the closing of a $20 million follow-on to their Series C funding round, bringing the total Series C capital raise to $100 million. Over the last year Volta has seen their revenue triple […]
Company of the Day – Ad Focus
Company: Ad Focus, Inc. Headquarters: Denver, CO Markets: Including Colorado Seattle, WA Florida Atlanta GA Minneapolis, MN Kansas City, MO Memphis, TN Los Angeles/San Diego, CA Phoenix/Scottsdale, AZ Houston, TX Charlotte, NC Phone: 303.292.2450 Email: hello@theadfocus.com Ad Focus offers unique and effective OOH advertising solutions. Their products include digital […]
Local Media Acquires North Carolina Billboards
Local Media Outdoor, a division of Morris Multimedia Inc. of Savannah, announced Sept. 10 the acquisition of approximately 390 billboard faces in eastern North Carolina which had been part of the Interstate Outdoor portfolio. The acquisition includes both static and digital billboards. LMO is the out-of-home division of Morris Multimedia. […]
Rothfelder on Violations of the Administrative Procedures Act
By Richard Rothfelder In the August 29th edition of Insider, I discussed the Texas administrative rules making process, including how the Texas Transportation Commission is incorporating recently passed legislation on new and grandfathered sign heights into its rules. The Texas Administrative Procedures Act (“APA”) encourages public participation and transparency throughout […]
Geopath Market Spotlight: Rapid City
Did you know: Mount Rushmore is located only a short drive from Rapid City. There is a section of the Berlin Wall located in Rapid City’s Memorial Park. This week’s Geopath Market Spotlight focuses on the Rapid City DMA. Infographics for the top DMAs and much more are available to […]
Company of the Day: Ad Tracer Media
Company: Ad Tracer Media Markets: California, Florida, Georgia, Kansas, Nevada, North Carolina, Pennsylvania, Virginia Headquarters: Los Angeles, California. Phone: 1-800-567-3213 Ad Tracer Media operates a fleet of mobile billboards mounted on trucks. Here’s a promo video of the company’s trucks in operation. [wpforms id=”9787″] Paid Advertisement
A Personal Message for OAAA and OOH
From Nancy Fletcher OAAA President and CEO Poet Chaucer made the profound point, “All good things must come to an end.” As I prepare to pass the baton to a new OAAA leader next week, I’d like to share three sentiments. First, thank you. Second, we share confidence in […]