Business

New Tradition Lights Up the Largest Digital OOH Display West of the Mississippi

May 20, 2020 LOS ANGELES — This February, an exciting new digital advertising screen became a part of the Los Angeles skyline. New Tradition Media and The Reef have partnered to launch this screen in one of the world’s most iconic cities. New Tradition, an out-of-home media frontrunner when it […]

Verizon Joins DPAA

NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association. In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will […]

Company of the Day – Iconic Outdoor

Company:  Iconic Outdoor Headquarters:  Two Clock Tower Place, Suite 540 Maynard, MA 01754 Markets:  Massachusetts, California, New York. Phone: 508.308.6644 Email:  sales@iconicoutdoor.com Formed by outdoor advertising pioneer James O’Neill, Iconic Outdoor offers advertisers premium out-of-home media, with over 20 Billboards & Wallscapes available in the following markets: Boston New York Los Angeles […]

Inrix reports nationwide travel improves another 5% last week.

US personal travel increased another 4% last week according to the Inrix US National Traffic Volume Synopsis for May 9-15, 2020.  Nationwide traffic is now 75% of normal. Travel has increased for four straight weeks. Personal travel increased in 97 of 98 metropolitan areas.  The exception was Albany, NY which […]

Company of the Day: Hometown Outdoor

Company:  Hometown Outdoor Markets:  Indiana Address:  PO Box 1068 Muncie, IN  47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operated a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana.  Gary Dragoo was the company’s President.  In March, Hometown sold to JR Promotions Outdoor Advertising.  JR Promotions […]

Sean Reilly on Healthy Categories During Covid

At last week’s JP Morgan Global Tech, Media and Communications Conference Lamar CEO Sean Reilly was bullish in the following categories: Services is primarily lawyers and other professional service.  It’s actually expanding slightly into home services…Things like cleaning services, pest control, office cleaning services.  They’re coming out to brand themselves.  […]

IBOUSA Spring Video Meeting in Lieu of Conference

From Chris Cowlbeck, IBOUSA General Manager The coronavirus pandemic has indeed impacted our daily lives and IBOUSA was forced to cancel their Louisville conference last week.  In an effort to communicate with the people and companies in the independent billboard space, IBO has scheduled a ZOOM meeting series for Wednesday […]

Dean Koby on Placed Based Advertising

Yesterday Insider featured Hispanic Indoor Media, Inc. as company of the day.  Insider talked with Hispanic Indoor Media Co-founder and President Dean Koby about running a place based media company. Dean how did you get in the out of home business. Straight out of college, I spent my first 10 […]

Ubimo Reports Consumer Traffic is Recovering

The folks at Ubimo looked into consumers’ out-of-home movement to understand the impact of quarantines. The resulting data provides some interesting insight into some of the biggest news stories over the past 2 months – you can actually see things like panic buying, and even protests, within the data (example […]

Company of the Day – Hughes Outdoor Media

Company: Hughes Outdoor Media Headquarters:  1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays in Virginia and North Carolina. Mr. Hughes grew up in the outdoor advertising […]