Business

The Year of the Pivot

Here is Anna Bager’s letter which begins the OAAA 2020 Annual report.  Looks like OAAA had a good year with 45 new members added during 2020.  Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]

Company of the Day: Roland Outdoor

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website […]

SILVERCAST Media Adds Iconic Outdoor Signage on Hollywood Boulevard

New York, NY — SILVERCAST Media, a premier Out-of-Home company operating high-profile outdoor signage in New York, Los Angeles, Chicago, and San Diego, has secured the exclusive rights to represent seven signs on the iconic W Hotel in Hollywood, California, located at 6250 Hollywood Blvd.  This aggressively expands SILVERCAST Media’s […]

Company of the Day – Plainview Outdoor Advertising

Company:  Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 140 years of combined experience serving the greater Chattanooga marketplace.   Todd Plain […]

Geopath’s Year in Review

A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as […]

10 Times Square Gets Another LED Spectacular At New Yard House Restaurant

SNA Displays manufactured another LED spectacular for 10 Times Square, located at 1441 Broadway in New York. The four-screen EMPIRE™ exterior LED system was recently installed outside the new Yard House restaurant at the corner of 41st St. and 7th Ave. The 34-story building, with almost 575,000 square feet of […]

Company of the Day: Reeves Shaw Media

Company: Reeves Shaw Media Markets: Alabama, Florida, Georgia, North Carolina, Tennessee, Turks and Caicos Address: Atlanta, Georgia. Email: tshaw@reevesmedia.com Phone: 770-314-3859 Reeves Media is a sales rep firm representing  high profile out of home locations in the Eastern United States including the following markets: Atlanta, Charlotte, Nashville, Huntsville, Orlando and Tampa, […]

Remembering Bob Connors

Ken Klein wanted to pass along his thoughts on Bob Connors. When I think of Bob Connors, I remember this powerful photo from the summer of 2009, from the American heartland. It says plenty about Bob . . . and our medium:   You can read the story related to […]

Company of the Day – RoosterWorks247

Company: RoosterWorks247 Market: Jacksonville, AL Headquarters: 1590 Pelham Road South, Suite 3 Jacksonville, AL 36265 Phone: 256.591.6462 Email: billboards@roosterworks247.com RoosterWorks247 operates a digital billboard on Highway 21 Northbound across from Wal-Mart in Jacksonville, AL.  The company’s owner is David Glass who also owns an insurance agency.   [wpforms id=”9787″]   […]

Company of the Day: Riviera Billboards

Company:  Riviera Billboards Markets:  Alabama Address:  15810-A State Highway 59, Foley, AL  36535 Phone: 251-978-2462 Rivera Billboards owns and operates a digital billboard and static billboards in Summerdale AL on the way to the beaches.  Don Stafford is a co-owner of the company.   [wpforms id=”9787″] Paid Advertisement