Start your day right with a cup of coffee and the latest out of home news. Join 2,842 out of home execs who’ve signed up for the Billboard Insider’s free daily newsletter. We’ll put each day’s Billboard Insider stories in your inbox each morning. Here’s what the email looks like. […]
Business
Company of the Day: Sway Outdoor
Company: Sway Outdoor Markets: Chicago, Los Angeles, New York, Sacramento, Seattle Address: 505 West 37th Street, New York, NY 10018 Email: info@swayoutdoor.com Sway outdoor is a national outdoor advertising sales and marketing firm. The company is active in Chicago, Los Angeles, New York, Sacramento and Seattle. Some of the company’s […]
A Look At Las Vegas During the Covid Crisis
Each city has had its own unique issues during the Covid crisis. We wanted to take a look at Las Vegas, which relies so heavily on tourism. Insider reached out to Chad Harris, Owner/Operator of Las Vegas Billboards for a conversation about the market. Covid took a big hit to […]
Top 10 Things Every Independent Operator Should Know About OOH
On July 22, Geopath and OAAA hosted a virtual seminar for independent operators in out of home (OOH) that was chock full of outstanding speakers and great content. Here are 10 not to be missed key takeaways about OOH that every independent operator should know to drive sales and improve […]
Company of the Day – Lindmark Outdoor Media
Company: Lindmark Outdoor Media Corporate Headquarters: 2700 Technology Place, Norman, OK 73071 Markets: Oklahoma, New Mexico, Arkansas, Louisiana and Texas Phone: 405-928-5800 Email: info@lindmarkoutdoormedia.com Lindmark Outdoor Media is one of the largest privately held billboard companies with over 5,500 faces in the United States. Lindmark was established by Trent Lindmark who has […]
What Happened to the Ad Tax in DC?
Insider wrote about the DC proposed tax on advertising last week. Ken Klein, OAAA EVP Government Affairs, wrote a deeper dive followup which we are reprinting with his permission. What was proposed? On July 7, the chairman of the DC Council (Phil Mendelson) proposed tax increases to help balance the […]
The MIT autonomous car brief and what it means for out of home.
MIT has issued a research brief titled Autonomous Vehicles, Mobility, and Employment Policy: The Roads Ahead. Here is Insider’s analysis of what it means for out of home. A decade or more away or maybe never… No driver involvement cars (e.g. Level 4 or Level 5) won’t happen soon due […]
Company of the Day: Link Media
Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA 30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States. It operates a billboard plant with 3,000 billboard structures and […]
World Out of Home Organization announces new digital branding campaign.
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27. It is the first major campaign from New Commercial Arts, the agency […]
Company of the Day – Liquid Outdoor
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Chicago Boston Baltimore Miami Philadelphia Washington DC/Hagerstown San Francisco Orlando Cleveland Indianapolis Baltimore San Diego Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing Partners, Patrick Sherry and Paul Ducharme, […]