Business

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds October 10, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Meadow Outdoor’s Win-Win Tree Agreement in Ontario, OR

  In yesterday’s Managing Tree Issues with a City Insider talked about a creative solution to a tree problem in which Meadow Outdoor agreed to replace diseased trees in Ontario, Oregon.  The city got healthy, low maintenance trees.  Meadow preserved billboard views.  John Lehman, Meadow Outdoor’s Lease Manager discusses the […]

45% of Consumers Notice OOH Ads More Post Pandemic

WASHINGTON D.C. (October 15, 2020) – The out-of-doors has taken on new resonance in the wake of the COVID-19 lockdowns, with nearly half (45%) of American adults saying they are noticing OOH (out of home) advertising more than before the pandemic began. This heightened awareness and receptivity are particularly prevalent among those ages […]

What to Watch for in the Election: More Legal Cannabis

By Ken Klein, OAAA Executive Vice President, Government Affairs Voters in five states will decide whether to legalize medical and-or recreational marijuana. Here is context: Red, blue, and purple states are voting on cannabis: Arizona, Mississippi, Montana, New Jersey, and South Dakota.  Marijuana is migrating to the mainstream, already legal […]

Geopath Reports Traffic is 93% of Normal

Traffic is 93% of normal according to Geopath’s Mobility update dated October 15, 2020. Here’s the state data.  Louisiana had an 11% drop in travel related to Hurricane Delta. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Next Generation Advertising

Company: Next Generation Advertising Headquarters:  5801 S. Perkins Road, Stillwater, OK 74074 Markets:  Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email:    dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure.  [wpforms id=”9787″] Paid Advertisement

Managing Tree Issues with a City

A reader asks: I am curious of how other billboard companies deal with City planted trees in the boulevard that impact the view of a billboard.   I know in ___________ on state regulated highways there is an ordinance that prohibits this activity, but inside city limits on city streets and […]

Company of the Day – Oaktree Outdoor

Company: Oaktree Outdoor Advertising Headquarters:  1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM   Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, […]

Ohio Supreme Court to Hear Billboard-tax Case

Insider has been tracking two significant tax cases in Cincinnati and Baltimore. The Supreme Court of Ohio accepted an appeal of the legal challenge to Cincinnati’s targeted tax on billboards. In June, 2018, the City of Cincinnati enacted a billboard tax as part of a last-minute “emergency” measure to help […]