Business

Billboard Insider Classifieds December 19, 2020

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

How Do You Keep Track of Leases?

A reader asks: Are you aware of any software out there that is specifically for the real estate side of the business? I know that there are some features in Apparatix and Billboard Planet that help manage when leases are to be paid, the terms of the lease, and what […]

Company of the Day: Railroad Outdoor

Company:  Railroad Outdoor, LLC Markets: Georgia Headquarters: 4110 Maple Dr, Atlanta, GA 30305 Phone: 800-977-6889 Railroad Outdoor, LLC develops, operates and manages static and digital billboards throughout Georgia.  The company was formed in 2010 by two Atlanta commercial real estate brokers, Mike Fitzgerald and Kelly Shaw.  The name Railroad Outdoor comes from the […]

Clear Channel Outdoor and Bombora Partner

New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent […]

Company of the Day – Red Rock Outdoor

Company: Red Rock Outdoor Headquarters: 133 West 25th Street, 3rd Floor, New York NY 10001 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area.  Those include: […]

Company of the day: Ralston Outdoor

Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas.  The company was founded in Dallas in 1976 by Doug Ralston.  Ralston operates a plant of over 200 faces throughout the greater Dallas-Fort […]

Rich Zecchino on when to accept and when to reject ads.

During  last week’s OAAA legal seminar, Adams Outdoor VP and General Counsel Rich Zecchino reviewed when to accept and when to reject ads. “As a company we control…the ability to approve or reject ad copy for any reason…I can’t tell how many phone calls when someone says you have to […]

Company of the Day – RAM Outdoor Advertising

Company: RAM Outdoor Advertising Market:  Arkansas, Oklahoma Headquarters: P.O. Box 561300 The Colony, Texas 75056 Phone:  479-459-5089 Email:  Deb@ramoutdoor.net RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in Sebastian and Crawford Counties in Arkansas since January 2004 Their inventory includes 31 structures consisting of static, tri-vision […]

Does Your Billboard Company Need an Online Presence?

By Scott Bell, CEO, Bell Media Billboard company owners are often apprehensive about investing time, energy, and resources into building a strong online presence. This apprehension is understandable given most new business sales have historically been sourced through cold-calling, networking, referrals, and self-promos on billboards. I’m here to share why […]

Company of the Day: Red Sunset Land

Company:  Red Sunset Land Outdoor Advertising Markets:  Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota.  In addition to the out of home business, the company buys and […]