Good news for roadside billboards and transit advertising. US miles travelled increased 0.9% to 295 billion vehicle miles during August 2025 according to the FHWA August 2025 Traffic Volume Trends. Miles travelled increased 0.9% to 2,214 billion vehicle miles year to date. Miles travelled increase the most on the east […]
Cary, NC (October 21, 2025) — New research from Keen Decision Systems, a next-generation marketing mix SaaS company, in collaboration with Accretive, an OOH data and technology platform, reveals that out-of-home (OOH) advertising delivers well-above-average marginal ROI (mROI)—the return on the next unspent incremental dollar based on Keen’s proprietary response […]
Company: Fiesta Graphics Outdoor Markets: Texas Address: 505 South Arthur St, Brownsville, TX. 78521 Email: ernie5430@aol.com Phone: 956-546-1722 Fiesta Graphics operates a billboard plant with two digital faces in Brownsville, TX. Ernie Hernandez is the company’s owner. To receive a free morning newsletter with each day’s Billboard insider articles […]
By: Esben Elmoe, AllUnite Founder The Out-of-Home advertising market worldwide is experiencing significant growth driven largely by the adoption of advanced metrics and data technologies. One of the most compelling reasons for this growth is the ROI generated by measurement improvements. In Brazil for example, the total investment for developing […]
Company: Elliott Media Group Headquarters: P.O. Box 545, Social Circle, GA 30025 Market: Southeast Atlanta Metro, Georgia Email: elliottoutdoorad@bellsouth.net Phone: 770-554-5113 Elliott sold 5 counties in middle GA to Trailhead in August 2022 which included both digitals and 72 static faces. Ben Moye is the owner of the Company located […]
Billboard Insider is running a series on what to do with old monopoles. On Monday Jeremy Mattson reviewed when to scrap, re-engineer or refurbish monopoles. Today All Steel Structures President Ted Bratsos talks about whether you can reuse an old billboard structure. I often get asked whether an old monopole […]
New York, NY – October 21, 2025 – Intersection, an experience-driven out of home media and technology company, announced today the hiring of Eva Rohan as its new Head of Experiential. Rohan’s hiring comes as a follow up to the August announcement of Intersection’s new experiential division, IRLX. With a […]
Company: Fairmount Outdoor Advertising Markets: Texas, California (Los Angeles) Address: PO Box 25103, Dallas, Texas, 75225 Email: Billy@FairmountOutdoor.com Phone: 512-731-1865 Fairmount Outdoor operates a billboard plant with 22 faces including 3 Digitals & 19 Statics in Texas, and 7 Wall Murals in Venice Beach, CA. Fairmount Outdoor structures are in […]
With the recent announcement of Adams purchase of TDO Outdoor, we reached out to Lafe Schneider to see what is next for the former President of TDO. Lafe, with the sale of TDO Advertising assets to Adams Outdoor, what are your plans? I’m proud to share that I’ll be continuing […]
Company: El Paso Bench Ads Headquarters: 1025 Texas Ave. Ste. 101, El Paso, TX 79901 Market: El Paso Phone: 915.533.3771 Email: sales@elpasobenchads.com El Paso Bench Ads has been providing quality outdoor, street-level advertising in El Paso to businesses of all sizes since 2008. The Company offers 1,600 bench ad locations […]
