Business

Bustling Summer Travel Projections a Boon for Brands Using OOH

Despite higher gas prices, airfares, interest rates and inflation, the wave of travel that emerged as the impacts of the pandemic eased has shown no signs of abating. With Memorial Day and the official start of summer officially upon us, all signs and survey results point to record, or near […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]

Readers Poll: 68% of automated OOH sales take over 90 days to pay

Billboard Insider polled readers on their experience with the automated out of home sales platforms (e.g.  Adomni, Adquick, Blip, Place Exchange, OneScreen.ai, Vistar).  Some interesting findings. 90% our readers use one or more of the automated sales platforms.   This number is higher than Billboard Insider expected. 68% of our poll […]

Company of the Day – Mashburn Outdoor

Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta & Savanah, GA Phone: (877) 413-3683 Email: nslota@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 800 traditional and digital billboard faces throughout the Southeast since they were founded in 2009. Mashburn currently […]

AI, DOmedia & OOH: Fueling the Industry with Specialized Data

What can AI do for the out-of-home industry, with $10 billion of annual planned media data? Imagine:  you’re sitting at your desk, or in your spare bedroom, or wherever flips your company’s switch these days. You’ve got a quick turnaround on a brief for your most demanding client, and you […]

Vehicle Miles up in March 2024

Vehicle miles travelled improved by 0.7% to 275.5 billion miles during the month of March 2024 according to the FHWA March 2024 Travel Volume Trends. Here’s the data. The South Atlantic states were the only part of the United States to see a traffic decline.  Here’s a chart showing how […]

Company of the Day: Meadow Outdoor

Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho Headquarters: PO Box 331, The Dalles, OR  97058 Phone: 800-221-4114 Email: meadow@meadowoutdoor.com Meadow Outdoor is a family-owned which operates over 1,100 faces including 18 digital faces in 4 western states.  The  firm started by Joe Zukin in 1968.   Joe Zukin died on December 4, 2018.  […]

After The Storm – Insider Visits With Bill Lodzinski

In early April, West Virginia Gov. Jim Justice placed four counties under a state of emergency just hours after a major line of storms moved through packing 80 and 90 mph winds.  Unfortunately WV Outdoor was greatly impacted by the storms as we wrote about on April 5th. Thus week […]

Are Some Automated Out of Home Platforms Slow-pay?

There are numerous automated out of home sales platforms (e.g. Adomni, Adquick, Blip, OneScreen.Ai, Place Exchange and Vistar to name a few).  Billboard Insider is hearing disconcerting reports that some automated out of home platforms are slow pay.  We thought one of the benefits of automated out of home platforms […]

Company of the Day – Mesa Outdoor

Company: Mesa Outdoor Headquarters: 582 Market St., San Francisco CA 94104 Markets: California, East Bay Area Phone: 925.386.6372 Email: info@mesaoutdoor.com Mesa was founded in 2008 in Contra Costa County with the goal of developing outdoor advertising structures.     To receive a free morning newsletter with each day’s Billboard insider articles […]