By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need […]
Business
Media Resources Acquires Irvin Inc.
Media Resources Announcing Acquisition of Irvin Inc. as part of continued US Expansion Media Resources, an integrated sign service business offering digital LED displays (outdoor & indoor), 3D props, sign installation and printing services to the Billboard & Commercial Sign industry is pleased to announce the acquisition of Irvin, Inc., […]
Company of the Day: Jarman Outdoor
Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC 28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina. The company was started in 2002. Insider talked with owner Chris Jarman who also is a co-owner of Trident […]
Beware landlord consent to assignments.
Avoid complicated consent to assignment language in your billboard lease. That’s the lesson of Atkins Media Group vs Del Val Realty Group. Here are the facts: Atkins Media entered into a lease with Del Val Realty Group to permit Atkins to put a billboard on land owned by Del Val. […]
Comments to a traffic skeptic.
Insider heard from a reader who is skeptical of the Sept 3 Geopath mobility report finding that average daily miles travelled for the US was only down 2% for the week and that average daily miles travelled was 92% or pre-covid levels. The reader suggests this can’t be true and […]
Company of the Day – Michigan Outdoor Advertising
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: sppmurray@gmail.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]
Company of the Day: Meadow Outdoor
Insider featured Meadow Outdoor as company of the day Friday but we received enough new information from Chris Zukin last Friday that we are re-featuring them today. Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm […]
Labor Day Sale on Insider’s Guide to Leases, Easements and Real Estate
Running through September 7th, Billboard Insider has reduced the purchase price of Billboard Insider’s Guide to Leases, Easements and Real Estate by $10. Just use discount code XTC1JEUQ at the point of purchase. The 130 page Guide tells you: How to use an out of home attorney effectively 21 […]
Billboard Insider Classifieds September 5, 2020
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Geopath Reports Traffic Off 2% to 92% Versus Pre-Covid
The Geopath Covid 19 Mobility Update for September 3 shows that average miles travelled daily across the US fell 2% week over week. Traffic was 92% of pre-covid levels. [wpforms id=”9787″] Paid Advertisement