Company: MPA Outdoor Market: Rio Grande Valley, Texas Headquarters: 2243 Pecan Blvd, Mcallen TX 78501 Phone: 956-618-2100 Email: contact@mpaoutdoor.com MPA Outdoor, founded in 199 focuses on key cities in Texas’ Rio Grande Valley. For more than 20 years, MPA Outdoor has prided itself on its continuing growth to bring […]
Business
Four (OOH) Takeaways After the Presidential Debate
By Debbie Thompson (Cleveland Outdoor Advertising) The presidential debate in Cleveland (September 29) — no matter your politics — spotlighted important points about out of home media. 1.) A variety of competing voices speak via our medium Prior to the Trump-Biden debate at Case Western Reserve University, a small group […]
Lisa Rondina to Generate More Revenue for IBO Members
In May Lisa Rondina was hired as an Enterprise Marketing and Sales Advocate at the IBOUSA. Her job is to generate more revenue for IBO members by expanding agency relationships. Insider talked with Lisa last week. How did you get into out of home. I worked for a small independent […]
Company of the Day: Mountain Outdoor
Company: Mountain Outdoor Markets: Tennessee Address: 9724 Kingston Pike, Suite 204, Knoxville, TN 37922 Phone: 865-691-4705 Email: jchurch@mountainoutdoor.com Mountain Outdoor operates a billboard company in East Tennessee. Insider talked with Dwight and Justin Church. How did Mountain Outdoor get into the billboard business? Mountain Outdoor started in 1993. We have been in the convenient store […]
Branded Cities Buys Wrigleyville Billboard
New York, NY– September 28, 2020 – Branded Cities (“BC”), a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a Wrigleyville neighborhood spectacular of Zaso Media LLC, further increasing its footprint in the Chicago market. The all-cash deal for the sign located at Addison […]
Hivestack Appoints Clarkson Global Chief Revenue Officer
LONDON, UK, MONTREAL, CANADA (September 29, 2020) – Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH), today announced the appointment of Nigel Clarkson as Global Chief Revenue Officer. Reporting directly to CEO, Andreas Soupliotis, Clarkson will be responsible for the growth of Hivestack’s business across APAC, EMEA, […]
Accretive Media Connects Programmatic Out of Home and Connected TV
Los Angeles, CA – September 29, 2020 – Accretive Media (www.accretiveads.com), a digital out-of-home advertising company, today announced the launch of Accretive Connect™, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and […]
Company of the Day – Murray Outdoor
Company: Murray Outdoor Communications Headquarters: 418 Boston Turnpike, Shrewsbury, MA 01545 Markets: New England Phone: 508.842.7764 Email: sales@murraybillboards.com About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, […]
Jeremy Male: Next year’s out of home programmatic spend may double to $360 million
Jonathan Gudai reaffirmed on the Sept 9 Billboard Insider podcast that the US out of home programmatic spend would double in 2-4 years. On last week’s DMEXO panel titled The Future of Urbanization and How OOH Advertising Makes Cities Better OUTFRONT CEO Jeremy Male said that programmatic out of home […]
Company of the Day: M&S Signs
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]