Business

Assets or Bulletins or Boards? The Debate Continues

We’ve received more comments about with Adams’s CEO Kevin Gleason’s article  that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no […]

LED Truck Media Teams Up with iHeart Radio to Help Small Businesses

SAN DIEGO – LED Truck Media, a digital mobile billboard agency, and iHeartRadio’s Geena the Latina and Frankie V Show on 93.3 FM are teaming up to aid area small businesses with free exposure on the company’s digital billboard trucks this weekend. LED Truck Media CEO Jonnathan Trilleras said he […]

Company of the Day: Jones Outdoor

Company:  Jones Outdoor Advertising Headquarters:   10657 E. Old Vail Connection Road.,Tucson, Az 85747 Markets:  Arizona Phone: 877.292.6273 Email:   dtjones@jonesoutdoor.com Jones Outdoor Advertising is a family owned company with more than 35 years experience operating a billboard plant in rural Arizona.  The Company is focused on the concerns of those whose interests and products […]

Out of the Office: Joe Mancino

Don’t mess with GreenSigns Chicago CEO Joe Macino.  He’s an amateur boxer. Mancino qualified for the Masters Division Golden Gloves Tournament this year but the tournament was cancelled due to covid. Mancino is not the only tough guy in out of home.  Giesken Outdoor’s Tom Giesken won 3 Toledo Ohio […]

Insider’s New Book is Available!

Billboard Insider’s Guide to Leases, Easements and Real Estate  is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]

Billboard Insider Classifieds June 13, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Feedback on Assets, Bulletins, Digitals – not boards

Readers say thumbs up to Adams Outdoor CEO Kevin Gleason’s post that we should call our out of home inventory assets, bulletins, posters and digitals – but not boards. Steve McNeeley of Tantara Capital says: “Spot on Kevin…you are what you say you are. When I became CEO of what […]

Glenn Merone: Hyper Local More Valuable Than Ever.

Company:  718 Outdoor Markets:  New York Email:  info@718outdoor.com Phone:  718-664-4315 718 Outdoor operates an out of home plant of bulletins, custom wallscapes, murals and advertising panels in the New York Tri-State area.  718OUTDOOR’s inventory covers all 5 boroughs of NY and continues to expand rapidly.  Insider talked with the company’s […]

Entering Out of Home

Insider likes asking executives how they got into the out of home business.  We reviewed 93 origin stories and here are the results.  A surprising amount of company founders advertised their business on a billboard and subsequently realized what a great business it was and entered out of home. First […]

Geopath reports 8th consecutive week of traffic growth.

Geopath reports that the average daily distance traveled increase from 14.5 miles for May 25-June 1 to 15.6 miles for June 1-8. Some other highlights from the Geopath Covid-19 Mobility Update dated June 11, 2020.  Daily distance travelled is  87% of what it was prior to covid restrictions. Michigan lead […]