The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. […]
Business
OAAA’s Freitas Retiring
After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his […]
3 Phrases Billboard Insider Wants to Retire From Out Of Home
Lots of reaction to last week’s Kevin Gleason suggestion that we banish “board” from our out of home vocabulary. Here are 3 more phrases Insider would like to retire. Lean in when used by a 50-something white male out of home or ad agency executive to sound sensitive and hip. […]
Claudia Damas on advertisers boycotting facebook and why out of home benefits.
Altermark CEO Claudia B Damas gives Insider her take on advertisers boycotting facebook. They should have done this a long time ago. This conversation is very repetitive. Online does not have the checks and balances needed to manage how brands culturally express themselves. The data shows over and over that […]
American Infrastructure Exploring Sale of Landmark Dividend
Bloomberg is reporting that American Infrastructure Funds is exploring the sale of Landmark Dividend LLC. The firm is working with a financial adviser that has begun contacting potential suitors including other infrastructure funds, said the people, who asked not to be identified because the talks are private. Landmark Dividend could […]
Company of the Day – Kessler Outdoor & K2 Media
Company: Kessler Outdoor & K2 MediaHeadquarters: Kessler Outdoor: 2669 NATIONAL RD, ZANESVILLE, OH 43701 K2 Media: 755 Grand Blvd, Ste B105-274 Miramar Beach, FL 32550 Markets: Ohio, West Virginia & FloridaPhone: 740-453-0668 (Ohio) 850-532-0075 (Florida)Email: Natalie@k2mediainc.com Kessler Outdoor Advertising and Ks Media are divisions of Kessler […]
When 2020 Hands You Lemons…
As we rebound from the impact of Covid, reduced revenues and sheltering from home, it is always important to recognize that people and jobs have been impacted in a real way. Insider saw this article from Aliana Heffernan and offers it with her permission. By Aliana Heffernan, Digital Media Content […]
UK Foot Traffic Recovering from Covid
London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. The latest figures show a significant […]
Company of the Day: Kentucky Outdoor
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling […]
Inrix: Nationwide Traffic Back to Normal
Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020. Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. Long hall ruck travel was 99% of normal Local fleet travel was […]