Business

Multiply Media Group Enters UK with Wildstone Partnership

Billboard Insider’s Take: Keep your eyes on Multiply Media Group.  Billboard Insider spent time with Multiply Media’s management team at the 2024OOH Mediacon.  They are a well capitalized investment group which is looking to expand in out of home in the UK and US.  This won’t be their last deal. […]

OOH Capital Increases Influence with New Partner

Laetitia Lim, current CEO of Quividi, has joined OOH Capital, the global Out of Home consultancy. Laetitia is a seasoned executive and entrepreneur with over 20-years of international leadership experience across the tech, retail, and consumer industries. She has held senior roles in both startups and global corporations, leading large-scale transformations, scaling businesses across […]

Company of the Day: Milestone Outdoor

 Company: Milestone Outdoor Markets: Nationwide Email: info@milestoneoutdoor.com Phone: 917-539-3147 Milestone Outdoor provides hand-painted murals and custom projects. The company was founded in 2014 in Brooklyn, New York. Billboard Insider talked with Reuel Schum, the company’s owner. How did you get involved with the out of home advertising business? Elementary School: Pottery […]

Company of the Day: Blanning Company

Company:  Blanning Outdoor Advertising Markets: Tennessee, Mississippi, Alabama Email:ken@blanningco.com Phone: 615-619-2111 Blanning Company operates a billboard plant with 222 billboard faces including 6 digital units across high-traffic corridors in Tennessee, Alabama, and Mississippi.  Billboard Insider talked with Keith Blanning Howell, the company’s founder. What’s new since we talked last? Blanning […]

Adams Outdoor Expands Mid-Atlantic Presence with Acquisition of Chesapeake Outdoor

Norfolk, VA — June 16, 2025 — Adams Outdoor Advertising today announced the acquisition of Chesapeake Outdoor, a well-regarded regional out-of-home (OOH) media company serving the Eastern Shore of Virginia and Maryland. This marks Adams’ seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia […]

New Data Reveals OOH Posts Lowest CPM and Highest Ad Recall in 2025

OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison.  The data show out of home advertising has the highest recall of any media…   And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]

Ballyhoo Media Signs Agreement with San Francisco Bay Ferry

Brands can now connect with the Bay Area’s most affluent and influential commuters on the water. San Francisco, CA – June 16, 2025 – Ballyhoo Media, the nation’s largest waterway media company, proudly announces its expansion into the Bay Area through an exclusive advertising agreement with the iconic San Francisco […]

Company of the Day – Blackjack Media Group

Company:  Blackjack Media Group Markets: Florida Address: 8522 State Rd 52, Hudson FL  34667 Phone: 727-857-2564 Blackjack Media Group operates a transit advertising business for the Pasco County Public Transportation system and the Lakeland Area Mass Transit District which operates as the Citrus Connection. In addition, the company does vehicle […]

IBO Community Launched for Member and Conference Engagement

The Independent Billboard Operators, now simply referred to as IBO, is proud to announce two significant advancements aimed at enhancing member engagement, event management, resource amplification, and outreach to our growing membership base. Launch of IBO’s New Online Community IBO is thrilled to unveil its new online community, set to […]

Company of the Day: Blue Outdoor

Company: Blue Outdoor Headquarters: 4o W 57th St, suite 1720, New York, New York  10019 Markets:  Nationwide. Phone: 212-759-0200 Email: sales@blueoutdoor.com Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers.  the firm has 43,448 ad faces in 327 retail locations in 42 states.  The company […]