Business

OUTFRONT and AWS Usher in a New Era for OOH Advertising

October 15, 2025 Marks a Major Step Toward Digitizing and Automating OOH with AI-Enabled Workflows NEW YORK, Oct. 15, 2025 /PRNewswire/ — In a significant industry development, OUTFRONT Media Inc. (NYSE: OUT), one of the largest and most trusted out-of-home (“OOH”) media companies in North America, today announced a strategic partnership with Amazon […]

Company of the Day – Eastern Outdoor Advertising

Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com Eastern Outdoor Development, Inc. is a full-service outdoor advertising company offering printed and digital billboards throughout Eastern North Carolina. Their footprint covers east of Interstate 95 all the way to the […]

Link Media President Scott Lafoy Reflects on 40 Years in Out of Home

Billboard Insider interviewed Link Media Outdoor President and CEO Scott LaFoy, who justed celebrated 40 years in the out of home industry. What’s the biggest out of home industry change which you’ve seen in the past 40 years? No doubt the biggest change was digital. Going from static single message […]

Formetco and Allison Outdoor Debut New Formetco Podcast

Formetco has launched its brand-new podcast-style series, Behind the Boards, spotlighting the people and partnerships that shape the Out-of-Home industry. In the debut episode, Claude Dicks of Allison Outdoor joins Britt McConnell of Formetco, LLC for an inside look at a relationship built on trust, shared values, and a digital board […]

Sullivan Joins NPRP

Los Angeles, CA — NPRP Media, a boutique & award winning out-of-home (OOH) agency known for delivering meaningful cultural connections to brands through strategic, creative, and high-impact media, today announced the appointment of Andrew Sullivan as Senior Vice President, Partnerships. In this new role, Sullivan will lead NPRP’s brand and […]

How Drone Pilots Are Shaping the Future of Billboard Marketing

Billboards used to rely on static photos and on-paper stats to win over advertisers, but that is no longer enough. As brands look for proof of visibility, traffic impact, and real-world placement, the industry has shifted toward marketing materials that show what a board actually looks like in motion. That’s […]

Company of the Day: Eagle Outdoor

Company: Eagle Outdoor Advertising Headquarters: 1447 N 175 E, Warsaw, IN 46582 Market: Northern Indiana Phone: 800-867-4467 Dan Walcott the founder of Eagle Outdoor started painting billboards at the age of fifteen. He literally “learned the ropes” by apprenticing for Lockridge Outdoor who hand painted billboards on site, hanging from a swing stage for […]

Beware of OOH Impersonation Scams

Billboard Insider is running a series on protecting your company from out of home fraud.  We’ve talked about check fraud and pig butchering. Today we’ll discuss impersonation scams. Impersonation scams have been around for a while.  Scammers mine a company website or linked in and use the info to pretend […]

Registration Opens for 2026 OOH Media Conference

  WASHINGTON, D.C. – October 14, 2025 – The Out of Home Advertising Association of America (OAAA) today announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This […]

Company of the Day – Edge Billboards

Company: Edge Billboards Headquarters: Cleveland, TN Market: Cleveland, TN Phone: 423-716-1812 Email: info@edgebillboards.com Based in Cleveland, TN, Edge Billboards owns and operates three billboard structure with 6 10×30 digital faces. The digitals are all manufactured by Formetco.         To receive a free morning newsletter with each day’s […]