Business

Company of the Day: Advert Outdoor

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and […]

A Traffic Metrics Perspective for Local OOH Price Optimization

Insider caught up with IBO CVO Chris Cowlbeck for his comments on recent stories from CFO of Outfront Matt Siegel, CEO of Lamar Sean Reilly and former CEO of Adams Kevin Gleason addressing their growing concerns on Geopath and the implication for independent operators. Chris, many of our readers tell […]

Interim CEO Rob Peterson on Geopath’s 2025 Budget and Goals

With all the conversation this week related to Geopath and measurement, we asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling.  What’s caused the financial difficulties […]

Wilkins Media Announces Expansion into the UK

London, UK – March 17, 2025—Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK with the appointment of Donald Fenton, Gareth Prest, and Keith Lammie as Directors of Client Partnerships as well as […]

Company of the Day – Adsposure

Company: Adsposure National Headquarters: 10810 Kenwood Road, Blue Ash, OH 45242 Phone: 513-554-8100 Markets:  Cincinnati Des Moines Fort Worth Indianapolis Kansas City Northern Kentucky Youngstown Since 2003, Adsposure has successfully demonstrated the power of transit advertising to leading advertisers across a wide range of industries. Helping advertisers do more than […]

Lind SignSpring Makes Changing Vinyls Easy

Company: Lind SignSpring Address:  399 N. Main St Mansfield, Ohio 44902 Email: JMM@lindsignspring.com Phone: 419-522-2600 Lind SignSpring makes a spring system which allows you to install vinyls with no cable, clips, bars, grommets, wrinkles or rips.  For previous articles on SignSprings read Durden Sees 2.5 Year Payback on SignSprings and John Arnold on SignSprings.  […]

Reader Feedback on Geopath

We’ve received several responses to Sean Reilly talks about Geopath,  Kevin Gleason Speaks Out on Geopath  and Geopath Financial Difficulties. OOH Capital Partner Stephen Freitas says new Geopath governance is needed If data isn’t provided in a way useful to brands, they won’t use it. Geopath and the OOH industry have evolved data modeling […]

Vinylworks add Uzenski as SVP Client Partnerships

Vinyl Works is pleased to announce that long time out of home veteran, Jeanine Uzenski, is joining the team as SVP of client partnerships.   With over 15 years of experience in the Out of Home (OOH) printing industry, Jeanine has developed a deep expertise in client relations, strategic partnerships, […]

OAAA Partners with Big Brothers Big Sisters to Develop Next Generation of OOH Talent

NEW YORK, NY — The Out of Home Advertising Association of America (OAAA) and Big Brothers Big Sisters of America (BBBSA) have joined forces to inspire and develop the next generation of out of home (OOH) advertising leaders through an industry-wide mentorship and talent pipeline initiative. This strategic alliance will […]

Company of the Day: Adapt Media

We’re re-featuring Adapt Media as our company of the day today after doing an interview with Adapt Media Chief Revenue Officer Amanda Newell. Company: Adapt Media Markets: Canada Address: 419-80 Atlantic Avenue, Toronto, ON. M6K 1X9 Email: sales@adaptmedia.com Phone: 866-275-3848 Adapt Media operates a static and digital out of home […]