Business

How Consumer Behavior Changed Post-Covid

By Campbell Keller, Director of Product Development, Clear Channel Outdoor One of the behaviors arising from COVID-19 shelter-in-place orders was the uptick in time spent consuming content across all screens. According to Nielsen, Americans streamed 85% more minutes of video in March 2020 compared to March 2019. And experts suggest this is […]

Three Things the Geopath DMA Report Says About Traffic

Here are three things which Insider discovered after reading the September 14 2020 Geopath DMA report.  The Geopath report breaks out average daily miles travelled for 210 US DMA’s for March 2, 2020 to September 17, 2020. Average daily miles travelled is down in 3 of 4 cities in the […]

Vector and StreetMetrics Offer Attribution Solution

NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector […]

Company of the Day – Millenium Outdoor

Company:  Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas.  Their focus is on well-travelled Interstate highways.   [wpforms id=”9787″] Paid Advertisement

Geopath Expands Place Based Inventory

New York, NY, September 11, 2020 — Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 […]

Company of the Day: Missouri Neon Outdoor

Company:  Missouri Neon Outdoor Markets: Missouri, Arkansas, Oklahoma. Address: 3160 W. Kearney St, Springfield, MO  65803 Phone: 417-862-1778 Missouri Neon Outdoor was started in 1934 and owns more than 850 static and digital faces in 40 counties in Arkansas, Missouri and Oklahoma.  Vernon Boyce bought the company in 1963 and […]

Billboard Insider Classifieds September 12, 2020

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]

Comments To A Traffic Skeptic Redux

In Wednesday’s Comments to A Traffic Skeptic  Insider talked about why the data should be believed that average daily miles travelled has recovered from post-covid lows.  Yesterday Geopath released  Mobility Update dated September 10, 2020 showing that average miles traveled daily is now 93% of travel occuring prior to covid-19 […]

An On the Ground View of NYC’s Re-Emerging Market

By Miriam Buireu Parra, Business Director, Evolve OOH With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for […]

Urban IQ Focuses on Advertising with a Purpose

NEW YORK, Sept. 10, 2020 /PRNewswire/ — Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today “Advertising with a Purpose.” A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause related issues and charities.  Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For […]