Boston, MA – Intersection, the leading smart cities media and technology company, today announced that it has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area. As part of the partnership, Intersection […]
Business
Company of the Day: Steel City Billboards
Company: Steel City Billboards Markets: Pennsylvania Headquarters: 715 Riverview Rd, Verona, PA 15147 Phone: 888-288-7441 Email: mdfowkes@steelcitybillboards.com Steel City Billboards is a family-owned firm which operates a billboard plant in communities in and around Pittsburgh, Pennsylvania. The company is a member of OAAA, GeoPath & IBO Market Club. Insider talked with Mitch Fowkes about the […]
Leading by Listening: My Five Questions
By Glyn S. Williams, President – Mahlmann Media I have been very fortunate in my career at media agencies to have worked for and alongside many great leaders, whether that is at the top of the group or my immediate managers and colleagues. It has been a blessing to absorb […]
Who’s Quoted in Billboard Insider’s Latest Book
Billboard Insider’s In Their Words: Out of Home Executives Discuss Out of Home contains excerpts of interviews with 173 out of home executives on all aspects of running an out of home company. The book costs $49.95 and is available in ebook and pdf editions. You can buy your copy […]
Mesmerize Wins Contract for Ft Wayne Transit System
NEW YORK, Feb. 17, 2021 /PRNewswire/ — Mesmerize, a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with Citilink in Ft. Wayne, Indiana. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on over […]
Company of the Day – Stein Sign Display
Company: Stein Sign Display Headquarters: 2020 4th Ave SW, Watertown SD Market: South Dakota Phone: 605.886.4616 Email: stuart@steinsigndisplay.com Insider spoke with Stein Signs’ General Manager, Sam Mooney for his perspective on this third generation, family owned OOH operation. Can you share some history of the Stein family and Stein Sign Display? Stein Sign […]
WV Outdoor Seeks New President/CEO
WV Outdoor is an established and family owned OOH operation serving West Virginia. They recently started a search for a new President/ CEO and Insider spoke with Steve Halpin about the position. I understand the reason for the search for a new President for WV Outdoor is a sad one? […]
OAAA and Geopath New Diversity Initiative
WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]
Company of the Day: Stillaguamish Outdoor
Company: Stillaguamish Outdoor Media Markets: Washington Headquarters: 3322 226th St NE, Arlington, WA 98223 Email: abrown@stillaguamish.com Phone: 360-572-3077 Stillaguamish Outdoor Media owns 5 digital billboards on land owned by the Stillaguamish Indian land along I-5 and Highway 530 in the state of Washington. Andy Brown is the firm’s accounts manager. Washington […]
5 Reasons to Invest in Better Sign Pictures and Video
By John James, Signbird Many out of home companies don’t allocate enough resources to help their sales team impress potential advertisers. Quality photos and sign video pay for themselves. Here are a 5 reasons why you should invest in better sign pictures and video. It Makes You An Expert A […]