Business

Billboard Insider Classifieds June 28, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Andy Goodman on Lease Fees, Signing Bonuses and Rent Increases

Last week out of home leasing and development expert Andy Goodman talked about visibility and rent resets.  Today he talks about these fees, signing bonuses, and rent increases.  Good money is an expert on signed development in California. Amendment Fees and Signing Bonuses Five or ten years ago, I would […]

Daktronics, Inc. Announces Fiscal Year and Fourth Quarter 2025 Results

Insider’s Note: Shown below are highlights from Daktronics reporting of 4th quarter and fiscal year end results. FY2025 Operating Profit of $33 million; Adjusted Operating Profit of $50 million FQ4 Operating Loss of $2 million; Adjusted Operating Income of $6 million FQ4 Orders +29% Sequentially and +17% YoY; Year-end Product Backlog of $342 million up 8% […]

Blip and BillboardPlanet Open Marketplace for Quantum Users

Blip has completed its integration with BillboardPlanet’s Quantum platform, giving BBP users a new path to connect their inventory with the Blip Marketplace and start generating programmatic revenue. The integration allows media owners on Quantum to make their digital inventory available to Blip’s growing pool of self-serve advertisers. With only […]

Company of the Day: North Star Media Partners

Company:  :  North Star Media Partners Headquarters:  6287 West Shadow Lake Drive, Lino Lakes, MN Markets: Twin Cities Metro, Minnesota Phone: 920-891-5496 Email:  Chuck@NorthStarMediaPartners.com North Star Media partners operates a Billboard plant with 14 digital billboard faces  in the north Twin Cities metro area. Billboard Insider talked with Chuck Bolkcom the […]

Company of the Day – Blue Ox Media

  Company: Blue Ox Media Headquarters: 100 South 5th Street – 19th floor, Minneapolis, Minnesota 55402 Market: Greater Minneapolis, MN Phone: (612) 300-8440 Email: ghooker@blueoxmediagroup.com Blue Ox Media was founded in 2016 and operates 4 digital and one static structure.  The double-side digitals are 14×48 and the static structure is […]

Geopath’s Hennessy Retires

Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career.  Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]

SEPTA Awards Intersection Nine Year Extension on Transit Advertising Partnership

  Philadelphia, PA – June 24, 2025– Intersection, an experience-driven out-of-home media and technology company, today announced that it has been awarded a new,  nine-year contract, to sell static and digital advertising for the Southeastern Pennsylvania Transportation Authority (SEPTA), the sixth largest transit system in the United States. Partners since 2005, Intersection […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020.  […]

Tell Us Your Story!

We had an interesting inquiry from an Insider Reader: “Hey Billboard Insider, Here’s a possible story idea for you. Ask industry leaders to recall/provide a couple of war stories about their experiences and how they made it through a crisis. To talk through a crazy/terrible time might provide some useful […]