TORONTO–(BUSINESS WIRE)–Bell, Canada’s largest communications company, today announced a strategic alliance with advanced advertising technology company Xandr to leverage its world-leading platform to deliver a proprietary omni-channel demand-side platform (DSP) for advertisers. The new Bell Media product, branded SAM DSP and powered by Xandr’s buying platform, Xandr Invest, will enable Canadian advertisers to easily plan, […]
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Company of the Day – Waller Outdoor
Company: Waller Outdoor Headquarters: P.O. Box 2004 Waller, TX Market: Waller Texas Phone: 346.306.4643 Email: sales@walleroutdoor.com Stephen and Linda Johnson have started a new Outdoor Company, Waller Outdoor, initially serving the Waller Texas community. They have recently installed their first structure with two digital faces. Insider caught up with Stephen to discuss […]
Women Account for 35% of US OOH Board Seats
The US public out of home companies are giving women more board opportunities than the typical Russell 3000 company but need to do a better job appointing minorities to boards. Non-Executive Board Members of OUTFRONT, Lamar and Clear Channel Outdoor 2020 Clear Channel pays board members the most (in excess […]
Lamar Wins Tucson Transit Extension
Baton Rouge, LA – April 27, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that the company has been awarded a contract from the City of Tucson to continue managing advertising displays for Sun Tran, the public […]
OOH Geopath Conference Agenda Released
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
Company of the Day: Wagner Outdoor
Company: Wagner Outdoor Advertising Market: Pennsylvania Headquarters: 985 Towne Square Drive, Suite 200, Greensburg, PA 15601. Phone: 724-838-0260 101 Email: bonnie@revest.properties Wagner Outdoor Advertising is a privately held company which operates a billboard company with 30 faces in Pennsylvania. Wagner Outdoor Advertising is affiliated with Revest Properties, Northpointe Development Group, LLC. and PTC Lodging, LLC. The […]
Company of the Day – Watkins Outdoor Advertising
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Springfield, Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. The company has 3 digital faces and 7 static faces in the […]
Autonomous Car Sees Billboard with Stop Sign and Brakes
Getting autonomous cars right is harder than you think. Twitter user Andy Weedman noticed his autonomous car stopped after he passed a billboard with a stop sign in the ad. Level 5 autonomy is harder than you think. Here’s the video showing what happened. [wpforms id=”9787″] Paid Advertisement
Company of the Day: Vital Outdoor
Company: Vital Outdoor Advertising Market: Oklahoma Address: PO Box 2615, Edmond OK 73083 Phone: 405-844-7446 Vital Outdoor Advertising operates 18 digital and static billboard structures with 36 faces in Oklahoma City. The firm is privately held and was founded in March 1996. Shannon Booher is President and CFO. Justin Booher is VP of […]
Billboard Insider Classifieds April 24, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]