Business

Company of the Day – Berlin Sign Company

Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]

Remembering Mark Natzke

By Kevin Gephart A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]

Company of the Day – Besko Outdoor

  Company:  BESKO Outdoor       Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted built two outdoor advertising structures along Interstates 81 and 380 near the Scranton, Pa. area. […]

Your Next Billboard Structure is Going to Cost More

Your next billboard structure is going to cost more.  Here’s what several fabricators tell Billboard Insider: Steel prices are increasing “Fabricators are getting hammered on steel pricing still with no slowdown in sight.” “Nothing like this in my 35 years of building signs.” “Steel costs continue to increase.  Steel beams […]

The Wisdom of John Arnold on SignSprings

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business.  Last week John talked about the benefits of selling a competitor’s billboard.  Today he talks about how the SignSpring installation system helps him minimize install costs. “Hats off to John […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast […]

SignValue Analyzes The Billboard REITS – Lamar & Outfront

Two of the big three Out of Home companies are Real Estate Investment Trusts (REITS).  SignValue provides a terrific snapshot for both Lamar and Outdront below.     SignValue offers billboard valuation and advisory services nationwide.  You can contact SignValue at 480-657-8400 or info@signvalue.com.   [wpforms id=”9787″] Paid Advertisement

Company of the Day – Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  2813 Ted Circle, Harlingen, TX  78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]

Billboard Insider Classifieds August 28, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

IBO Grows a New Revenue Channel with Proven Speed to Market

IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway.  After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]