Business

Rod Rackley On Looking For Growth and Customer Care

Insider continues our conversation with Rod Rackley, this time focused on maintaining and building revenue and what the future might look like for Circle Graphics. Before Covid became the dominate issue, being an OOH printer in this new digital environment was becoming a growth challenge. Yet Circle Graphics has not […]

Company of the Day – Blackjack Media Group

Company:  Blackjack Media Group Markets: Florida Address: 8522 State Rd 52, Hudson FL  34667 Phone: 727-857-6069 Blackjack Media Group operates a transit advertising business for the Pasco County Public Transportation system and the Lakeland Area Mass Transit District which operates as the Citrus Connection. In addition, the company does vehicle […]

Remembering 9/11

Ken Klein OAAA Executive Vice President, Government Affairs When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window.  No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, […]

Billboard Insider Classifieds September 11, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Randy Burkett: An OOH Mistake and What I Learned

Randy Burkett has 42 years experience in the out of home business.  Last week he talked about using Blip to increase revenue.  Today he talks about the importance of scrutinizing what copy goes on your signs. An Out of Home mistake and what I learned. Running the wrong copy on […]

US Out of Home Revenues to Grow 10-15% in 2021

PQ Media released its 12th Annual Global Out of Home Forecast for 2021-2025 yesterday.  PQ Media calculates that global out of home revenues declined 13% in 2020.  PQ Media forecast global out of home growth of 6.6% for 2021 and 7.5%/year for 2021-2025. Here’s a comparison of the media forecasts […]

Company of the Day: Billboards USA

Company: Billboards USA Headquarters: 6819 Del Mar Terrace, Naples, FL 34105 Market: Charlotte County, Florida Phone: 941.315.5000 Email: info@billboardsusa.net Billboards USA is a locally owned and operated outdoor company in Charlotte County, Florida. They own and operate 100 advertising faces within Charlotte County as well as DeSoto and Belle Glade. Their structures include a signature, […]

OAAA Names Mike Hershey EVP of Government Affairs

WASHINGTON, D.C. (September 9, 2021) — The Out of Home Advertising Association of America (OAAA) today announced the appointment of Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. Hershey […]

New Tradition Announces Long-Term Partnership with Bulletin Displays

New Tradition is excited to announce a long-term partnership with Bulletin Displays in Los Angeles, CA, to manage nine premium digital out-of-home advertising screens in South and East Los Angeles.  These units offer advertisers highway facings along the I-5, I-10, I-405 and 710 freeways. The addition of these nine digital […]