Business

Your Next Billboard Structure is Going to Cost More

Your next billboard structure is going to cost more.  Here’s what several fabricators tell Billboard Insider: Steel prices are increasing “Fabricators are getting hammered on steel pricing still with no slowdown in sight.” “Nothing like this in my 35 years of building signs.” “Steel costs continue to increase.  Steel beams […]

The Wisdom of John Arnold on SignSprings

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business.  Last week John talked about the benefits of selling a competitor’s billboard.  Today he talks about how the SignSpring installation system helps him minimize install costs. “Hats off to John […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast […]

SignValue Analyzes The Billboard REITS – Lamar & Outfront

Two of the big three Out of Home companies are Real Estate Investment Trusts (REITS).  SignValue provides a terrific snapshot for both Lamar and Outdront below.     SignValue offers billboard valuation and advisory services nationwide.  You can contact SignValue at 480-657-8400 or info@signvalue.com.   [wpforms id=”9787″] Paid Advertisement

Company of the Day – Benchmark Outdoor

Company: Benchmark Outdoor Advertising Markets:  Texas Headquarters:  2813 Ted Circle, Harlingen, TX  78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas.  The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]

Billboard Insider Classifieds August 28, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

IBO Grows a New Revenue Channel with Proven Speed to Market

IBO, and General Manger Chris Cowlbeck, were approached with a significant potential revenue opportunity that required a quick turnaround using the IBO Speedway.  After a successful launch, Insider caught up with Chris to discuss the details from a crazy week. We understand that IBO just ran a new campaign that […]

Burkett on Site Development

Randy Burkett has 42 years experience in the out of home advertising business in addition to serving a term as a City Councilman in Amarillo, Texas.  Today he shares his thoughts on site development. The toughest sign I’ve ever developed. The toughest one to build was in Albuquerque.  It was […]

Company of the Day: Bella Outdoor

Company: Bella Outdoor Markets:  Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net   Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso.  The company operates a billboard plant with 46 faces in Montana     The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital […]

The Wisdom of John Arnold: Sell a Competitor’s Billboard

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business.  Today he talks about the benefits of selling a competitor’s billboard. One of the most important things we can do to increase the credibility of outdoor is sell a billboard […]