Business

Billboard Insider Classifieds February 13, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Trailhead Buys Ike Wingate’s Tennessee Assets

Trailhead Media has purchased Wingate Media’s Tennessee billboards (excluding Nashville).  Readers are asking Insider about Trailhead.  The company keeps a low profile and flies below the radar.  Here’s what Insider knows. Low profile. Trailhead avoids interviews and asks sellers and investment bankers not to talk.  The Trailhead Media website contains […]

Harris Poll shows increased visibility of out of home.

WASHINGTON D.C. (February 10, 2021) – Increased appetites for outdoor and shared experiences are leading consumers to: hit the highways and seek out of home activities, notice their surroundings with fresh eyes, take comfort in public safety messaging, and embrace new contactless technology. At the same time, digital device burn […]

Company of the Day: Stark Outdoor

Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 914 Lake Air Dr, Waco, TX Phone: 800-559-1013 Email: glenn@swiftoutdoor.com Stark Outdoor operates a plant of 44 double-stacked billboards with 176 faces in eastern Texas.  Glen Browder bought the company in 2016 from Herb and Wilma Stark.    Browder also owns Swift Media in Texas. How […]

New and Noted February 11, 2021

Blip Billboards made the Wall Street Journal.  See Gamestop, Dogecoin Move off the Internet – to Highway Billboards. ****** A member of the Pink Floyd band is helping to fund the Shinnecock Nation’s fight  to erect digital billboards in New York State.  “It’s like the state is trying to starve […]

PenFed Runs Massive Campaign in Washington Dulles Airport

TYSONS, Va., Feb. 9, 2021 /PRNewswire/ — PenFed Credit Union, the nation’s second largest federal credit union, today announced the launch of its massive advertising campaign in the Washington Dulles International Airport. The “PenFed Saves You Money” advertising campaign is located in one of the most heavily trafficked areas within the airport: the […]

Company of the Day- Southern Outdoor Ads

Company: Southern Outdoor Advertising, dba Giraffe Advertising Headquarters:  9655 Perkins Rd, Suite C-155, Baton Rouge, LA 70810 Market:  Baton Rouge, LA Phone:  225.910.0428 Email:  sales@southernoutdoorads.com Southern Outdoor Advertising provides custom solutions throughout East Baton Rouge, Livingston and Ascension Parishes. Their inventory includes billboards, transit bench ads, and kiosk advertising at the Perkins […]

Company of the Day: Southeastern Signs

Company:  Southeastern Signs Market:  Virginia Address: 20260 Lynchburg Hwy, Lynchburg, VA Email:   robert@semediacorp.com Phone: 434-665-4836 Southeastern Signs operates four digital billboards with 8 faces in Virginia.  Insider talked with the company’s owner Robert Wallace who formed the business in 2012. How did you enter the out of home business? I […]

Company of the Day – Southern Billboards

Company:  Southern Billboards  Markets: Tennessee, Alabama, Georgia, Mississippi, North Carolina and South Carolina Headquarters: P.O. Box 681945, Franklin, TN 37069 Phone: 615.807.0703 Email:  info@southernbillboards.com Southern Billboards  has been serving advertisers since 2009 in Georgia, Tennessee, Alabama, Mississippi, North Carolina and South Carolina, with locations primarily in medium and small markets.  Jim McIntyre […]

Gephart on Using Social Media to Sell OOH

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he gave 3 tips for effective out of home prospecting.  Today he’ll discuss how social media fits into out of home prospecting.  Some of the ideas in this column require you to […]