Business

Wrapify Partners with Rideshare Provider

SAN DIEGO, Feb. 19, 2025 /PRNewswire-PRWeb/ — Wrapify has announced a strategic alliance with a leading rideshare ad platform to expand reach for its data-rich out-of-home (OOH) advertising capabilities. As Wrapify continues to prove itself best in class, one rideshare ad platform is jumping on board to provide Wrapify’s unique […]

Company of the Day: WV Outdoor

Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia  25159 Phone: 304-342-0932 WV Outdoor. is a family owned out of home company serving West Virginia.  WV Outdoor was founded in 1929 by John Vickers Ray.  It is currently the largest independently owned outdoor billboard company in West […]

Tariffs Mean Higher Costs for Out of Home Companies

The Trump administration is implementing a 25% tariff on imports from Canada and Mexico and a 10% additional tariff on imports from China.  Billboard Insider asked some out of home industry suppliers what they think this means for costs. Jason Mallory, General Manager, Lindmark Steel The price of steel is […]

OAAA Appoints Dolan COO

Washington DC, DATE – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the appointment of Patrick Dolan as Chief Operating Officer. Dolan will lead OAAA’s operations and finances, focusing on driving operational excellence, optimizing […]

Company of the Day – Zoom Media

Company: Zoom Media Corp. US Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdom Phone: New York (212) 685-7981 Email: us@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 13,600 health clubs across the United […]

Reader Feedback on Building Static Billboards

Readers comment on yesterday’s Creating Value by Building Static Billboards. Kennedy Outdoor founder Richard Kennedy is all-in on static billboards. I loved the article this morning on static billboards. It seems these days that everyone only wants to build digitals but I still really like static boards. I also really like Huntington’s […]

Stein Sign Display is Expanding to Sioux Falls – Opening Spring 2025!

By Stuart Stein, President, Stein Sign Display Bringing High-Quality Signage & a New Digital Billboard to Sioux Falls At Stein Sign Display, we believe in creating WOW experiences—for our team members, customers, and communities. That’s why we are excited to announce our official expansion into Sioux Falls, South Dakota, in […]

Company of the Day: Wolverine Sign Works

Company:  Wolverine Sign Works Markets:  Michigan, Indiana, Ohio Headquarters:  923 Bradley Street, Owosso, Michigan  48867 Phone:  800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company.  They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]

Creating Value by Building Static Billboards

One in three Billboard Insider readers constructed a static billboard in the past year and one in three Billboard Insider readers intend to build a static billboard during the next year.  Here’s how to create value constructing a static billboard. Double your money You can get a return of 20-30%/year […]

Ocean Outdoor Extends its Piccadilly Lights Partnership with Landsec

  February 17th, 2025 Insiders Note: Portions of an announcement published by Ocean Outdoor. Landsec has extended its long-term partnership with Ocean which manages the Digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the world’s […]