Company: Trailhead Media Markets: Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee Address: 401 Central, Laurel, MS. 39440 Phone: 601-651-7800 Trailhead Media is a private company which was formed in 2020. The company has a billboard plant in 10 eastern and midwestern states. Trailhead has grown […]
Business
Miles driven and transit ridership up ytd 2024
Good news for roadside billboards and transit in the latest miles travelled and transit ridership reports. Miles travelled on US streets and roads increased by 2.8% during the month of October 2024 according to the FHWA October 2024 Traffic Volume Trends report. Cumulative miles travelled was up 1.0% year to […]
Company of the Day – Trone Outdoor
Company: Trone Outdoor Advertising Markets: Pennsylvania, Maryland, Delaware. Address: 1345 Abbottstown Pike, Hannover, PA 17331 Phone: 1-800-864-7724 Email: info@troneoutdoor.com Trone Outdoor operates a billboard plant with 502 faces in Pennsylvania, Maryland and Delaware. The company has been in business since 1984. John Trone is the company’s President. He also is a […]
Media Mpact Acquires Ace Outdoor in Shreveport, Louisiana
For Immediate Release December 16, 2024 Shreveport, LA – Media Mpact announced today their acquisition of Outdoor Advertising Assets in Shreveport, Louisiana from Ace Outdoor (“ACE”). Drachman M&A Co. represented ACE in the transaction. Chris Rothfelder of Rothfelder Falick L.L.P. provided legal representation to ACE. The transaction includes eight digital […]
IBO Australian Member – Bishopp Outdoor
Insider’s Note: Many of you IBO members might have had a chance to meet Brad Bishopp, CEO and Managing Director of Bishopp Outdoor headquartered in Queensland, Australia. We saw this update on the business and thought we would pas it along. Bishopp Outdoor Advertising finishes 2024 with 126 new sites […]
Company of the Day: Westfield Network
Company: The Westfield Network Markets: Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email: usbvcenterleads@urw.com The Westfield Media and Experiential team manages more than 500 high impact media screens at 23 US retail destinations. Here are some excerpts of our 2023 interview with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield. How […]
Billboard Insider Classifieds December 14, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Beyond Billboards: The 2025 Marketing Trends Reshaping Out-of-Home Media
Posted by Betsy McLarney | Dec 10, 2024 It’s that time of year again when we look at the coming year and predict 2025 marketing trends. For Out-of-Home media trends, some are not necessarily new but are continuations of existing shifts. Digital Out-of-Home will continue to grow. The industry will continue to work […]
Company of the Day – Trident Outdoor
Company: Trident Outdoor Headquarters: P.O. Box 443, Beulaville, NC 28518 Market: North Carolina Founded in 2012, Trident Outdoor is locally owned and operated by Chris Jarman and Jarrett Brown. Trident owns and operates 34 faces in eastern North Carolina. The two owner/operators have a combined 30 years of experience in the outdoor […]
OAAA’s Mike Hershey’s Election Recap
We asked OAAA’s Mike Hershey for his perspective on the 2024 elections and what it means for our industry in 2025. Took a few weeks because of some tight races, which finalized this week and who President Elect Trump was naming for key positions. Below, Mike outlines changes in the […]