Business

Billboard Insider Classifieds April 24, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Sold vs Available. How should you list billboards on your website?

By John James, Signbird Operators ask me if they should list their billboard inventory as “Sold” or “Available” on their OOH website. Great question! The last thing you want to do is give a potential advertiser a reason NOT to pick up the phone and call you. Put yourself in […]

Lafoy and Reilly on the Benefits of Decentralized OOH Management

Some advice from Link Media CEO Scott Lafoy and Lamar CEO Sean Reilly on the benefits of decentralized management taken from In Their Words – Out of Home Executives Talk About Out of Home. Scott Lafoy, CEO, Link Media First and foremost, we’ve been establishing local managers for each of […]

Company of the Day: Viscom Outdoor

Company:  Viscom Outdoor Markets:  California Headquarters: 11199 Shadow Court, Auburn CA  95602 Phone: 877-484-7266 Email:  dave@viscomoutdoor.com Viscom Outdoor was founded in 1974.  The company operates and represents approximately 30 billboard structures in Northern California.  Insider talked with Owner Bob Townsend and Manager Dave Moran. Bob you’ve got a great story about […]

Goodman On Site Development

Andy Goodman, President of AGE Advertising, has 34 years experience siting and developing billboards.  Today he talks about what makes a good billboard site and the most difficult site he ever developed. How did you get started in site development. When I went to work with Tom Martin, Martin Communications…That […]

MH Outdoor Acquires Price Advertising and Tennessee Valley Media

MH Outdoor has closed two acquisitions: Price Advertising and Tennessee Valley Advertising. Price  was a family owned firm with 48 billboard faces in west central Alabama.  Tennessee Valley Media was established in 2012 as a division of Tennessee Valley Printing Co.  It owned 113 billboard faces in Northern Alabama and […]

Meet Our Partners: Craig Benner, Accretive Media

A Lamar Blog Post   Posted by: Claire Lakvold What’s your current position?  How long have you been in this position? ‍I work at Accretive Media, a programmatic digital out-of-home platform that focuses on helping brands use out-of-home advertising to help achieve their goals.  I’ve been doing this for about three […]

Allvision Adopts Sustainability Policy

Toronto – April 22, 2021 – In honor of Earth Day 2021, and aligned with the United Nation’s push for a post-COVID ‘Green Recovery,’ Allvision Digital Out-of-Home has strengthened their existing environmental policies to create a comprehensive corporate Environmental and Sustainability Policy to bring the company into a greener future. […]

Company of the Day – Visual Outdoor

Company: Visual Outdoor, LLC Headquarters:  379 Bee Tree Ln.  Blairsville, GA 30512 Markets:  Northeast Georgia, Western North Carolina, and Eastern Tennessee Phone: (706) 745-9322 Visual Outdoor Advertising is owned by Terry Poteete and operates in the fast growing areas of Northeast Georgia, Western North Carolina, and Eastern Tennessee. They own and […]

Cannabis Update: Migration to Legalization

Ken Klein OAAA Executive Vice President, Government Affairs From the heart of the old Confederacy to the desert West, voters and elected officials continue to expand legalization of marijuana. Latest developments include: Out of home media continues to dominate cannabis ad spend, with 42 percent overall share (Kantar tracking). Several […]