Business

Billboard Insider Classifieds January 22, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

The Importance of Quality Sign Pictures on Your Website

  By Noah Bisceglia, Client Relationship Specialist, SignBird As someone new to the out-of-home industry, I’m shocked by the hundreds of outdoor websites I’ve visited in the last three months. Billboards are an entirely visual advertising medium, yet websites are full of bland stock photos and grainy Google Street images; […]

Watchfire Offers Fourth Annual Scholarship to Recognize Student Creativity

DANVILLE, Ill. — (January 20, 2022) — Watchfire Signs, a leading manufacturer of on-premise LED signs, digital billboards, and video scoreboards, will once again offer a scholarship to recognize a graduating high school senior who develops uplifting content for a high school Watchfire video scoreboard or display. The Fired Up […]

Company of the Day: FLO Advertising

Company: Flo Advertising Markets: Las Vegas Address: 948 Rainbow Rock St, Las Vegas, NV. 89123 Email: mike@floadvertising.com Phone: 702-203-0471 Flo Advertising operates a mobile billboard truck with a 9′ by 21′ double sided screen on the Las Vegas Strip.  The company is owned by Michael Foland and Todd Lally who […]

Jesse London Wishes He’d Left Corporate Life 10 Years Earlier

In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT.  TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces.  Billboard Insider asked London what he’s learned after a year one his own. What do you know […]

OOH Capital Adds 3 Partners

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up […]

Company of the Day – Elliott Outdoor

Company:  Elliott Outdoor Advertising Headquarters: P.O. Box 2804 Loganville, GA Market: Georgia Email: elliottoutdoorad@bellsouth.net Phone: 770-554-5113 Ben Moye is the owner of the Company and we had a chance to talk with him for an update on the business. Ben, any updates on your inventory? Last time we talked you […]

Inflation Raising Out of Home Costs

  Chart Source:  US Inflation Calculator The US inflation rate accelerated to 7% for December 2021.  That’s the highest inflation has been in 40 years.     Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]

Company of the Day: Encore Outdoor

Company:Encore Outdoor Markets: Pennsylvania, New Jersey Headquarters:  PO Box 494, Hawley, PA  18428 Phone: (570) 493-2346 Email: info@encoreoutdoorllc.com Encore Outdoor was founded in 2012 and has an out of home plant of approximately 56 faces including 9 digital faces in Northeast Pennsylvania and Northwest New Jersey.  Glenn Khoury is General Manager and […]

Andy Goodman’s Caution to Newbies

Today out of home site development expert Andy Goodman gives a caution to newbies and talks about when and how to approach city planning departments. A caution to newbies I have meetings with a newbie or landowners.  We meet for 2 hours.  My comment at the end of our conversation […]