We just read the Place Exchange July 2022 Programmatic OOH Trends report. Two thing we noted. The average OOH programmatic CPM increased 5% from $7.10 in the second of 2021 to $7.47 in the first half of 2022. Office building and point of care CPM’s were the highest OOH categories. […]
NEW YORK ( July 28, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has appointed Welby Chen as Chief Operating Officer. Following a rapid expansion into 13 countries, strategic acquisition of Sage+Archer in Europe and record breaking revenue quarters, Chen joins the Vistar executive […]
Company: Marquee Media Markets: California Headquarters: 555 Capitol Mall, Suite 710 Sacramento CA 95814 Phone: 888-MEDIA-10 Email: info@marqueemediaus.com Marquee Media operates high profile digital and traditional billboards in California, including the Largest Full Motion Displays in Northern California. The company is co-owned by Jeff Joaquin and Michael Wagener. Insider talked with Marquee President and co-founder Jeff Joaquin whose […]
A followup comment on Are You a Billboard Nerd? Huntington Outdoor CEO Justin Powell was recently in Peru and says this. No matter where I travel I’m always taking billboard pictures:) I was in Peru a couple weeks ago for a mission trip. I noticed two things… 1. The billboards […]
JULY 19, 2022—LOS ANGELES—Full-motion digital sign pioneer WOW Media is pleased to announce the launch of WOWNOW — a first of its kind technology platform for short-term digital billboard campaigns across the WOW Digital Billboard Network. Advertisers seeking to book campaigns in Los Angeles on WOW’s giant digital and full-motion […]
Company: Mashburn Outdoor Headquarters: 2555 Marietta Highway, Ste. 102, Canton, GA 30114 Markets: Atlanta GA Phone: (877) 413-3683 Email: nslota@mashburnoutdoor.com Led by Richard Mashburn, Mashburn Outdoor has owned and operated over 328 traditional and digital billboard faces throughout the Southeast. Mashburn currently operates 28 digital and 6 static faces in […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, […]
Company: Meadow Outdoor Markets: Washington, Oregon, California, Idaho, Montana, Wyoming, Utah Headquarters: PO Box 331, The Dalles, OR 97058 Phone: 800-221-4114 Meadow Outdoor is a family-owned, firm started by Joe Zukin in 1968. Joe began his association with the outdoor industry while President of Frontier Village Amusement Park in San Jose, CA in the […]
Vendor: Productivity Fabricators Address: 2332 Flatley Rd, Richmond, IN. 47324 Email: jonodom@cyberprofab Phone: 765-966-2896 Productivity Fabricators is a private family owned and operated billboard structure fabricator located in Richmond, Indiana. The company has 16 employees and a 40,000 square foot plant. Productivity Fabricators is a member of the OAAA and […]
Insider will proudly admit that my family has given me the title “Billboard Nerd”. Seems that wherever I travel, eventually I will point out a billboard that interests me. My wife or kids, if they are with us, will roll their eyes and call me a Billboard Nerd. It seems, […]
