The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Business
JCDecaux Airport signs exclusive advertising agreement with Atlantic Aviation
NEW YORK, March 30, 2022 /PRNewswire/ — JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the exclusive contract to represent Atlantic Aviation’s media assets in their private aviation terminals across North America. At launch on April 1st, 2022, the new program will […]
Company of the Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now owned and operated by his great […]
Out of this world but not out of reach: why OOH thrives in 2022
By Norm Chait, Sr. Director, OOH Practice Lead, Quotient Digital advertising receives a lot of attention for its ability to target specific consumers with personalized messages. But did you know that digital out-of-home (DOOH) is part of that and can deliver compelling results? Brands now have access to technology that […]
High efficiency lighting retrofits still make sense
Last week Herring Outdoor founder Mark Herring told Billboard Insider he’s upgrading his plant to high efficiency light fixtures: In cap ex, we have continued to upgrade our light fixtures to Holophane LED fixtures. We tried other brands but Holophane/PanelVue HID’s won in the end. Also, upgrading our safety features […]
60% of Billboard Insider Readers are back in the office full-time
This week we asked our readers if they are back in the office. Here are the results. Only 7% of our readers are still working remotely full-time. 61% are back in the office full-time. Another 33% are sometimes in the office and sometimes at home. [wpforms id=”9787″] Paid Advertisement
Company of the Day – Hughes Outdoor Media
Company: Hughes Outdoor Media Headquarters: 1495 Manakin Road, Manakin-Sabot, VA 23103 Markets: Virginia & North Carolina Phone: 804.784.0501 Email: steve@hughesoutdoor.com Hughes Outdoor Media was formed in 2002 by Steve Hughes. The company currently owns and operates over 100 outdoor displays in Virginia and North Carolina. Mr. Hughes grew up in the outdoor advertising […]
Sean Reilly on 3 Reasons to Invest in Lamar
At the Citi Global Property Conference earlier this month Sean Reilly was asked to give 3 reasons an investor should invest in Lamar and he said this. (1) “There are no net new billboards being built in America because of all the regulations. And because of that our market share […]
Ben Schwartz Tweets Billboard Picture to Promote Movie
Ben Schwartz, the voice of Sonic the Hedgehog in Sonic the Hedgehog 2 tweeted a Sonic voiceover as he drove by a Sonic Movie 2 billboard. A few days ago a Sonic Movie 2 attendee tweeted a picture of a movie billboard to announce that he’d seen the movie as […]
Company of the Day: Highway Displays
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 15 employees. Sandra Schwartz is […]