Business

Managing Your Sign Inventory Like A Baseball Manager

Insider caught up with Mike Donaldson at Billboard  Planet to talk about management features of their Quantum system. Mike, you talk about the importance of an OOH owner analyzing the profitability of their inventory. Can you provide some detail on that concept? As an operator of several billboard companies in […]

Company of the Day: Graham Outdoor

Company: Graham Outdoor Markets: Georgia, Florida Address: 2337 Sylvan Grove Rd, Stapleton, Georgia  30823 Phone: 478-494-3965 Email: grahamoutdooradvertising@msn.com Graham Outdoor is an independent family owned company which operates a billboard plant with 54 faces in Georgia and 12 faces in Florida.  The company was started in 2003 and is owned by Shannon and Tammie Graham.  […]

Jim Poage on Ladder Safety

By Jim Poage, Director of Safety, Formetco Operations employees, sign erectors, service technicians, and anyone else that works on creating installing, maintaining, or servicing outdoor advertising structures use a variety of ladders during their normal workday.  These can be portable extension ladders, portable A-Frame ladders, special duty hook ladders, and […]

SignBird Acquires Starting Gate Marketing

SignBird is excited to announce the strategic acquisition of Starting Gate Marketing‘s established book of out-of-home website clients. “When we started initial conversations with SGM, it became clear that their commitment and relationships with clients were a top priority. The SignBird team and I are honored to continue these relationships […]

Company of the Day – Grate Outdoor

Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9700 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties.  The company owns and operates 47 faces, all static signs located mostly along state highways. Their structures […]

OOH Better Value Than Most Other Media Channels

WASHINGTON D.C. & NEW YORK, N.Y. (February 25, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and digital OOH media ecosystem, has partnered with Solomon Partners, a leading financial advisory firm, to release findings from the Solomon Partners’ 2022 […]

Company of the Day: Granite State Media

Company: Granite State Media Markets: Connecticut Address: East Brooklyn, Connecticut Phone: 860-377-1430 Granite State Media operates a billboard plant in Connecticut.  The plant consist primarily of wood structures with poster panels. [wpforms id=”9787″] Paid Advertisement  

Billboard Insider Classifieds February 26, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Company of the Day: Gotcha Covered Media

Company:  Gotcha Covered Media Markets:  Washington Headquarters: PO Box 1488, Gig Harbor, WA  98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 21 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]

Robert MacMillan Out as CEO of Trailhead Media

Billboard Insider confirmed, through multiple sources that Viking Global the owner of  Trailhead Media and CEO Robert MacMillan have agreed that MacMillan will step down from his role as CEO of the rapidly growing Out of Home company.  The separation from his CEO role was effective February 22nd and employees […]