Business

Company of the Day: Applied Advertising

Company:  Applied Advertising Markets:  Texas, Massachusetts, Illinois, Nevada, Florida, New York Headquarters: 428 Hayden Station Rd., Windsor, CT  06095 Phone: 860-640-0800 Email: Info@AppliedNYC.com Applied Advertising designs and installs wallscapes, transit, digital billboard and and place based advertising around the United States.   The company was founded in 1999.   Jason Bergeron is President and CEO.   [wpforms […]

Billboard Insider Classifieds July 17, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

When and How to Approach a Landlord

Age Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about when and how to approach a landlord. When do you approach a landlord about a potential out of home lease? I spend a fair amount of time looking at a particular city, looking […]

Silvercast Brings 3D Art to Times Square

New York, NY — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, first-of-its-kind, 3D digital art on SILVERCAST’s digital spectacular located in the heart of Times Square for the public to enjoy. Appearing on SILVERCAST’s 30,000 sq. […]

Company of the Day: Apple Outdoor

Company:  Apple Outdoor Advertising Markets:  Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA  17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor operates an out of home plant with 500 faces in Pennsylvania and Maryland.  The company was founded in 1999 and is owned by the Stewart Companies group, which has investments in building products, construction, real estate, auto […]

Vistar Media Answers The Question Everyone Is Asking

With the news of the Lamar investment in Vistar Media, our internal conversation at Insider was around one key issue and that was confirmed yesterday from several industry executives.  This comment from a reader and an owner/operator sums it up nicely.  We are are a small operator, and compete with […]

The Billboard Guy on Building Smart

Pelican Billboard founder John D Jackson III operates a Louisiana out of home plant with numerous faces including 9 digital faces.  John is known as “The Billboard Guy.”  Last week he talked about digital signs and his philosophy of business.  Today he talks about what makes a good location and how […]

Branded Cities Acquires Midtown Spectacular

New York, NY– July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market. At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign […]

Company of the Day – American Outdoor Advertising

Company:  American Outdoor Advertising Headquarters: 2801 E Camelback Road, Suite 470, Phoenix, AZ 85016 Markets: San Diego, Oakland, Las Vegas, and Northern Arizona Phone: 602.687.9220 Email:   sales@americanoutdoor.net American Outdoor Advertising is an outdoor advertising company serving the San Diego, Oakland, Las Vegas, and Northern Arizona markets. American offers high profile digitals […]

Is OOH Advertising Seasonal?

A reader asked Billboard Insider if out of home revenues are seasonal.  The answer is yes, with a peak in the second and fourth quarter of each year.  Look at this analysis of US out of home revenues for 2019 (the last full year prior to covid) US Out of […]