In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts. Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]
October 4, Montreal Canada. Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and […]
Washington DC – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over […]
Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987. The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona. The […]
AUSTIN, TX – Two Texas out-of-home advertising firms have completed a transaction involving Outdoor Advertising Assets in East Texas. MediaChoice, LLC a multifaceted marketing and advertising company based in Austin, Texas announced the recent transaction of their newest acquisition- Reeves Outdoor Advertising – this past week. The terms of the […]
Lamar Advertising Company is in Florida today assisting those impacted by #HurricaneIan. Through their Tarp Team program, residents can now obtain billboard vinyl that can be used as a temporary roof covering free of charge. Anyone can go to Lamar’s Fort Myers office at 14580 Global Parkway to get […]
82% OF TIKTOK USERS FREQUENTLY NOTICE PHOTOS OF OOH ADS POSTED IN THEIR FEEDS, DELIVERING STRONG ADDITIONAL ORGANIC REACH TO OUT OF HOME CAMPAIGNS Similar Numbers Reported by Instagram, Facebook, Snapchat & Twitter Users, According to OAAA-Harris Poll Research WASHINGTON D.C. (October 4, 2022) – Social media users are regularly […]
Today we’ll be going over three of the best shots you can get of your Billboard! This week, we’ll be showing you some examples of shots and going over why they are important. Drive by’s are integral to the out of home industry – it’s how billboard operators have always […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. […]
Ari Buchalter has been CEO of the programmatic out of home company Place Exchange for 4 years. He was also previously the CEO of Intersection. He gave an insightful talk at the fall 2022 IBO conference. We asked him to amplify some comments. You mentioned that programmatic out of home […]
